Rodrigo Ros - 29/05/2015

A Rainy Miptv Comes to an End

Marked by rain and lower attendance (10,000 executives), this Thursday marked the end of a new edition of Miptv, which took place simultaneously with Canneseries and brought along good news for Spanish-language content.

*By Gonzalo Larrea and Rodrigo Ros, from Cannes, France
After four days of intense rain and back-to-back meetings, despite a notable decrease in pace from previous editions, this Thursday a new Miptv ended in Cannes, which took place alongside the first edition of Canneseries.
Miptv in Numbers
According to the organization, 10,000 executives from over 100 countries gathered at the event throughout these four days, including 3600 buyers.
"This has been a Miptv of milestones for us. The event is already present in every stage of content, from development to production and distribution," Laurine Garaude, director of TV at Reed Midem, said to ttvnews.
"This year we also presented new initiatives, like In Development, devoted to gathering creatives with decision makers under one roof, to get their projects international green lights," Garaude added, revealing that the event welcomed over 600 people and saw 340 projects presented.
The executive also highlighted the organization of the first edition of Canneseries, a festival that merged "art with business" and proved we live in "the golden age of international television."
In regard to Latin America -although it's an event Latin American buyers and distributors seldom attend-, Reed Midem revealed to ttvnews that this year there were 45 participants from Brazil (10 more than last year), 35 from Mexico (five more than last year), 12 from Colombia (two more) and six from Uruguay; all joined by 320 from Spain.
Overall there were 10 more buyers from Latin America than in the previous edition, they said.
Miptv in Content
In terms of content, the standout from the region was definitely Aquí en la tierra by FOX, chosen for the official Canneseries festival, which crowned When Heroes Fly by Keshet International and whose plot takes place in Colombia.
Argentine series Sandro de America (Telefe) and Simona (Pol-Ka) were chosen by The Wit for its Fresh TV Fiction conference, along with Brazil's 13 Days Away From the Sun by Globo. Argentine series Heidi, bienvenida, distributed by Mondo TV Iberoamerica, also had a special mention from The Wit in its Fresh TV Kids Live Action conference.
Argentine telenovela Lalola was sold as a format to TV Azteca by Dori Media Group.
And another Brazilian title that left its mark in Cannes was Apocalypse by Record. "It's a very successful telenovela, with a 16.0 daily rating in Brazil. It's a telenovela extracted from the Bible, but it's not religious, but rather historic and contextual," Delmar Andrade, director of International Sales at Record, said to ttvnews.
In addition, several international companies spoke to ttvnews during the market about their intentions to start producing or co-producing content with Latin America, such as MGM, Studiocanal, Gaumont, Keshet, Movistar or RTVE, among others.
Spanish content also shined in Cannes, with a nomination for Felix, by Movistar+, distributed by ITV Studios, to Canneseries; as well as the sales of Pulsaciones to Channel 4 in the UK by Imagina International Sales; The Zone to Starz in the US by Beta Film; Isabel by RTVE to Rai in Italy; and the adaptation of Se quién eres in the US by Paramount Network.
Movistar+'s Virtual Hero, created by popular YouTuber El Rubius, was featured in a special conference during the market, to explain the animation will premiere this year and it's already in advanced negotiations with a major international distributor.
Turkey, as always, was also a big protagonist with a notable presence among its distributors, which presented several new dramas, such as The Pit by Inter Medya, Lifeline by ATV, Mehmetçik by Mistco, Mehmed the Conqueror by Kanal D International and Forbidden Fruit by Calinos Entertainment, among others.
As for formats, one of the most talked-about during the market was Acun Medya's Exathlon, which, according to its CEO, Ebru Atasav Tahranci, will be in 10 territories before the end of the year, complete with a production hub in the Dominican Republic.
Another Turkish format generating great expectations was The Legend by Global Agency, created by Medaille D'Honneur recipient, Izzet Pinto, which will premiere this month in Brazil on Bandeirantes. Global Agency also announced the sale of Evermore to TV Azteca in Mexico.

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