Gonzalo Larrea - 29/05/2015

Armoza Joins LatAm‘s Premium Drama Craze

Avi Armoza, CEO of Armoza Formats, spoke to ttvnews about the company’s arrival in the Premium drama industry in Latin America through the international distribution of Brazilian series Rua Augusta, based on its format Allenby.

The last few months have been busy for the premium drama industry in Latin America, a genre that won’t stop growing, boosted by the arrival of important international player.
This list now includes Israeli company Armoza Formats, which after selling its scripted format Allenby to Turner in Brazil, now has its first Latin American premium drama in its catalog: Rua Augusta.
“We are very proud of Rua Augusta, which is an adaptation of our scripted show Allenby, for which we will have the distribution rights”, Avi Armoza, CEO of Armoza Formats, said to ttvnews.
“This is something we usually do: we sell windows and once it’s done with the broadcasts in Brazil, we will sell it all over the world. It’s the first time we have a scripted show from Latin America,” he added.
Premiered on March 12 on TNT and Net’s OTT platform, Now, the series was produced by the prestigious O2 Filmes and tells the story of a Brazilian stripper, revealing the underworld of drugs and prostitution in San Pablo.
In regard to the international market’s appetite for this type of content, Armoza said that given the array of platforms currently available in the market, there’s always a demand for high quality titles such as Rua Augusta.
“There is always the need for good stories and all the platforms have the need for well produced shows, so this is never ending. There will always be a demand for those shows,” he explained.
And speaking of the company’s scripted catalog, the executive also highlighted Swedish series Sunday League, a comedy about the daily lives of a seventh-division club in Sweden that’s run by a woman.
“I think it has a great potential to be adapted in Latin America,” he said.
As far as the non-scripted genre goes, Armoza highlighted the factual format Surprise Techer, aired in Italy on RAI2, as well as its singing competition, The Final Four.
The Final Four is in the process of development or making in 10 more countries. It’s a matter of time slots and what’s going on with the existing music shows in every territory. But we have the patience. It's pretty clear now that we were able to bring a a new storytelling and a fresh take on the music competition show, and I think stage by stage, country by country, we will get there,” he said.
The Final Four currently has only one Latin American adaptation with Latina in Peru, the first broadcaster to air it live.
“The format was made to be done live, but until now Latina was the only one to air it this way, which is very exciting,” he concluded.

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