Rodrigo Ros - 29/05/2015

Buyers: Networks Seek New Programming Strategies

ttvnews presents the first summary of the content buyers are looking for and talking about at the 2017 LA Screenings. Up next, Unitel TV from Bolivia, Ecuavisa from Ecuador and Sato Company for Brazil share their demands.

Unitel TV in Bolivia is consolidating its biblical content and Turkish drama slates, while it premieres a new season of Yo me Llamo, La Viuda Negra and the finale of El Chema.
In terms of changing strategies, the network mixed up its Sundays, offering content the same way as on weekdays, which has proven to raise its ratings. This allows it to offer horizontal programming six days a week. The network reaches an average 48% share on weekdays.
In addition, Ecuavisa is currently on the hunt for telenovelas and regional content. The network pushed its newscast to 7:00pm for the first time in 30 years, to make way for fiction titles from 8:00pm to 11:00pm, featuring local productions like Tres Familias, Moses and the Ten Commandments, in addition to content from Globo and Telemundo Internacional. The network is the ratings leader with 30% share on primetime.
Meanwhile, Stato Company continues its search for animated and preschool content, which allows it to foresee excellent opportunities for local networks in Brazil, as well as mobile platforms.

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