Rodrigo Ros - 29/05/2015

LA Screenings Day 4: Viacom Raised the Bar on the Markets Final Day

Viacom International Studios closed the independent market with a screening at the InterContinental, where it presented ten new projects and highlighted the deal with Turkey’s Ay Yapim and a co-development with Atresmedia. 

By Sebastián Amoroso and Rodrigo Ros from Los Angeles

Viacom International Studios (VIS) raised the bar during the final day of the Independent LA Screenings (LASI) 2019, market held at the InterContinental Hotel in Century City.

Before large crowds, VIS introduced ten new original projects, while also announcing a co-production partnership with Turkey’s Ay Yapim and a co-development with Spain’s Atresmedia. This in addition to the first look agreement with Juan José Campanella and his production company 100 Bares.

During the presentation, Pierluigi Gazzolo, President of Viacom International Media Networks Americas, highlighted that out of the ten projects presented a year ago, about 90% of them have found either partners or buyers.

"The 10 we showed last year were very successful. And we are going to reach 1,000 hours of content," the executive told ttvnews.

What’s new at the Indies?

In the final hours of the indie market ttvnews learned that Telemundo Global Studios acquired the rights of VIS fiction series 100 Days to Fall in Love and Historia de un clan to create adaptations for the US Hispanic market.

On his end, Leonardo Aranguibel, leader of Walt Disney's Entertainment Productions Direct-to-Consumer International Contes Sales & Distribution, highlighted to ttvnews the creative and production values of Monzón, co-produced with Pampa Films in Argentina.

"During Series Mania in France this past March the show was very well received," said the executive. "We were surprised that French critics considered it one of the four or five best shows of the festival, which hosted an exhibition of 30 of the best series in the world," he added.

The series, based on the life of Argentine boxer Carlos Monzón, was one of the company’s highlights for it’s screening on Tuesday, May 22, at the Walt Disney Studios in Burbank.

Meanwhile, RTVE's international distribution unit presented its new and original fictions to the market, in addition to a long list of successful Spanish series.

The Spanish corporation presented titles like La caza. Monteperdido, Promesas de Arena, North Valley Hospital and Derecho a soñar, among others.

"La caza. Monteperdido is a very good series based on an international bestseller," mentioned to ttvnews Tony Pérez Bonilla, International Sales Executive at RTVE. "It is a contemporary series that has been liked by vieweres from Latin America, Asia and the US Hispanic," he added.

Meanwhile, "boutique" company Glowstar Media presented a diverse portfolio, which highlighted Spanish format Gente Maravillosa from Happy End, titles from renowned authors such as Marcos Gorban and Marcelo Ferrero; original content from Ecuavisa Studios, and a strategic partnership with Rosemary Vega’s RMVistar, with series like La chica que limpia.

"It's the era of formats, of originals, of everything that can be adapted. To that end, we have been working year-round to incorporate more and more stories, adapting them ourselves and giving it a spin or finding a co-development through deals with experienced authors who collaborate with us. We are having great results,” said to ttvnews Silvana D'Angelo, CEO of Glowstar Media.

Independent producer Nitro, based in Los Angeles, told this publication that’s creating and developing several original fiction projects, formats and series, including a biopic and a feature film linked to a sports star.

"Nitro is still in LA with its ability to produce, which is always surprising, because people think that it is expensive to produce in Los Angeles, and we can prove that we can produce quality content with budgets similar to those in Latin America," mentioned to ttvnews Mariano Ronsón, CEO of Nitro.

Also, Los Angeles was the market where new production and distribution companies made their debut. This was the case of Barbie Castro’s Conor Films, which presented TV movies Dream Killer and Marriage Killer to the international market.

In addition, Atma Entertainment was another company that made its debut. The company based in São Paulo and offers specialized dubbing services and a team of composers and musicians to help localize content in Portuguese.

"It's our first time in Los Angeles," Daniela Justi, Head of Business Development at the company, told ttvnews. "We believe that LA Screenings is a more intimate market and we can meet people in a better way and network, which is what we have been doing these days," he concluded.

Also in attendance was Sony Pictures Television (SPT), which announced a partnership with RCN, one of Colombia’s leading television networks, for the production and distribution of a premium series titled Verdad Oculta based on the acclaimed novel by German Castro Caycedo, Una Verdad Oscura.

Under the first-time agreement, RCN will produce the series and is also attached as a broadcaster. SPT will have global distribution rights outside of FTV Colombia. According to María Lucía Hernández, Director of International Sales at RCN, who spoke with ttvnews, the series will premiere next year: "It's a different series, it's not a narconovela, it's a product for our night slot".

"We are happy because SPT has always been a strategic partner for this type of product, we did together Rosario Tijeras, Paraiso Travel, La vendedora de rosas ... so we are very excited to work with Alex Marín's team," added the executive.

First impressions after the market indicate that the industry is changing in regards to content distribution, the growth of international partnerships, especially transoceanic ones between the Americas, Europe and Eastern Europe, and the volume of premium fiction projects destined to multiple screens, from SVOD to pay-tv and broadcast TV.

Activities for Saturday 18

For Saturday, May 18, CBS Studios International will host its screening to announce the renewal of its most acclaimed series and introduce the pilots for its new original projects in the US.

Furthermore, Telefilms will host its cocktail and screening to present a portfolio with more than 40 independent films to the Latin American market, complete with all the news regarding its line of original series in the region.

The screening will take place at the Gran Salon Ballroom of the InterContinental Hotel.

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