@todotvnews - 29/05/2015
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Spotlight On: Mexico to Host Unprecedented Sports Summit in 2019

On February 20-21, top executives from FIFA, Atlético de Madrid, LaLiga, Bundesliga and major Latin American sports clubs and associations will come together in Mexico City for an unprecedented event on content protection and innovation, organized by ttvmedia.



After touring Latin America with 17 Anti-Piracy Summits, ttvmedia announced a Sports Anti-Piracy Summit, the first sports content protection and innovation event in the region, organized with the support of Fox Sports and LaLiga.
 
The announcement unveiled a list of confirmed speakers unparalleled for a sports event in Latin America. Among the 50+ names are Javier Tebas, President of LaLiga of Spain; Miguel Ángel Gil, CEO at Club Atlético de Madrid; Emilio García Silvero, Chief Legal Officer at FIFA; Arne Rees, VP Strategy at Bundesliga International; Carlos Del Campo, Deputy Director at LaLiga, Yon De Luisa, President of Federación Mexicana de Fútbol the Mexican Football Federation; Enrique Bonilla, President at Liga MX; Mariano Elizondo, President at Superliga Argentina de Fútbol; Jorge Enrique Vélez, President of Liga Dimayor de Colombia; and Frank Arthofer, Head of Digital Media and Licensing at Formula 1.
 
In addition, the top tier of Mexican football will be represented by the presidents of several major clubs, including Jesús Martínez Patiño (Grupo Pachuca), Alejandro Irarragorri (Santos Laguna), Mauricio Culebro (América), Jorgealberto Hank (Tijuana), Jesús Martínez Jr. (León) and Amaury Vergara (EVP at Chivas). Also confirmed are other public figures of the sports business such as Joe Aboumrad, Head Executive at Claro Sports; Piero Ricci, Director of Televisa Deportes; Rodolfo Ramírez Márquez, Head Executive at Azteca Deportes; Ignacio Arrola; Marketing Director at Mediapro; and Luan Knaya, Director of Sports Content Alliances for Twitter SpLatAm.
 
The purpose of the event is to tackle piracy as one of the main issues that the Latin America media and content industry has faced in recent years. Its impact in the region amounts to annual losses of more than US$ 6.5 billion, affecting not only intellectual property and authorship rights, but also investments in telecommunications infrastructure, as well as government revenues, since consumer taxes alone generate incomes worth more than US$ 1 billion. 
 
“Piracy involves the industry’s entire value chain: content producers, license distributors, TV channels, digital platforms, sports clubs and associations, the athletes… we all lose. That’s why we need to get together and face this problem. We need to keep investing in innovation and technology in order to provide high-quality services for audiences to access content by legal means,” explained Sebastián Lateulade, CEO of ttvmedia and organizer of the event.  
 

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