Rodrigo Ros - 29/05/2015

MipCancun Strengthens its Position in the Latin Market

The event's fifth edition drew to a close this Friday with record attendance and a focus on the production boom that has invaded Latin America. Up next we offer an overview of the event. 

Driven by a space specifically set up to talk about coproductions, the fifth edition of MipCancun drew to a close this Friday with record attendance as the largest edition to date, strengthening its position as an unmissable event for the Latin American market.

However, despite the positive stock left by this edition, there was also a strong feeling that the market has reached its own ceiling; at least as long as it wishes to continue offering the unique freshness that currently characterizes it.

The fact is that the market's effective "one-to-one" meeting setup has begun to become small for the amount of attendees, making it almost impossible for them to pencil in all the appointments they wish to have.

"During the first editions, the main problem was that there were few people and therefore few meetings. Right now, there were meetings I wish could have had, but the agenda didn't have enough space," said Manuel Villanueva, from Mexico's TV UNAM while speaking with ttvnews.

TV Shows are Living Their Own Golden Age in Latin America

With a large agenda packed with conferences and the aforementioned co-production forum, the boom in production of premium series in Latin America dominated the conversations at the Moon Palace Hotel in Cancun. 

"We're in the middle of a 'gold rush' of sorts for content producers. We come from a world where that didn't happen, you just had two scripts under your arm to see if anyone would pick them up and maybe produce one film a year. And to go from 2 hours a year to 300 has been an incredible thing for Lemon," said Billy Rovzar, producer and co-founder of Lemon Studios.

"It is an extraordinary time for all of us who spend our lives telling stories; there can't be a better time than this," said on his end Daniel Burman, Content Director for Mediapro in the US, where he currently works with a focus on producing "premium" content that "tries to cater for this constant and voracious, but also uncertain, demand from OTTs."

Bruce Boren, CEO of THR3 Media Group, agreed with them both: "It's a magical moment. Five years ago we could not have seen this happening today. I think it’s a great time for all producers, both independent and larger studios in the market. And this is only getting bigger," said the executive, who also explained the industry is also facing a previously unsuspected problem: a shortage of talent to meet the demand.

To give an example, Mariana Pérez, Senior VP of Development and Production at FOX Networks Group Latin America, revealed that the company is currently developing 20 series a year, and has plans to produce up to 10 more a year.

This also rings true for other majors like Viacom and Turner and digital platforms such as Netflix, Amazon or ClaroVideo.
And we should also include the increasingly premium projects being developed by broadcast TV networks like Televisa, which will premiere several short series next including Fábrica de sueños and the anticipated premiere of The Last Dragon.

What Where the Main Announcements?

As far as announcements were concerned, Turkish distributors were the most active with two outstanding sales in the region.

On the one hand, Inter Medya announced during the event the sale of drama Endless Love (Kara Sevda) to Univision, its second deal with the US Hispanic giant after the sale of In Between.

On the other hand, Madd Entertainment announced the sale of My Little Girl to Chilean network Mega, thus closing its first deal in Latin America.

Meanwhile, Turner surprised everyone by revealing its plans to produce films in Mexico, which will join a list of projects that includes the sale of seven series a year in the country.

"We see a great opportunity to produce films in Mexico, especially because Mexico has a very well developed program of incentives and audiences respond very well to local production in cinemas. The idea is to make films that can open in theaters, with a massive reach, popular and also work well for our brands", revealed Marcelo Tamburri, VP of Fiction Development at Turner Latin America.

Last but not least, Mexican production company BTF took the market by surprise by announcing a deal with Sony Music Spain and Endemol Shine Boomdog to produce a series based on the life of the legendary Spanish singer Joaquín Sabina.

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