@todotvnews - 29/05/2015
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Mipcom: The Race to Stand Out

This Thursday in Cannes marked the end of a new edition of Mipcom, a market that welcomed 13,900 attendees from 110 countries. The numerous international co-production alliances were the main theme at the market.



* By Rodrigo Ros, Luis Cabrera, Gonzalo Larrea and Carolina Mussio from Cannes, France.
 
"We closed a brilliant and busy Mipcom," said Laurine Garaude, Director of Teleivision at Reed Midem, during the Mipcom's wrap-up conference, announcing the attendance of 13,900 participants from 110 countries.
 
The number includes 4800 buyers, with 170 coming from the digital world. MIPJunior, meanwhile, welcomed 1600 participants, with 660 buyers.
 
The numbers are similar to previous editions, confirming the TV industry’s good health, despite the many transformations being caused by the arrival of new players and services.
 
New Types of Alliances
 
And this was precisely one of the trends highlighted by Garaude during the conference, who said the industry is going through "exciting times," with new types of alliances as an answer to these changes.
 
“The content is now participating in a global race to stand out through new types of alliances, which transcend all barriers and frontiers,” said Garaude, who highlighted as an example, the announcements made by TV Azteca, the star of the market, where it celebrated its first 25 years.
 
Its co-production alliance with Keshet for a super series and the launch of its new international production unit, Dopamine, were two of the examples mentioned by Garaude. This Thursday, in addition, Benjamin Salinas’ company acquired the format Educanting Nina by Telefe, which will then distribute the Mexican adaptation. 
 
“It will be the first adaptation for this fiction, which was the most successful family comedy in Argentina of the last few years,” said Guillermo Borensztein, VP of Content Sales & Co-Productions at Telefe, said to ttvnews. “I’m sure Joshua Mintz and his team at TV Azteca will make an incredible adaptation,” he said.
 
Azteca also announced a co-production alliance with Sony for Maria Magdalena, a biblical series which will also be Dopamine’s first major project. It will have 60 episodes and a budget of US$ 400,000 per episode.
 
Continuing with the co-production alliances, the market was also market by the presentation of Monzon, the series based on the life of Argentine boxer Carlos Monzon. It will be a co-production between Disney Media Distribution and Pampa Films, with Turner as the first screen partner.
 
Mexican company BTF Media, meanwhile, presented the first images of its anticipated series about the life of Isabel Pantoja, developed through its Spanish arm, BTF Spain, while Keshet also revealed to ttvnews a project in Argentina with Naim Media Group, to develop a premium series for the international market.
 
All About Sales
 
And while co-production alliances were the main theme at Mipcom 2017, there was also room for “traditional” sales.
 
On the one hand, Turkish content once again proved to be in high demand at the market, with four sales already signed for Inter Medya’s drama, Mrs. Fazilet and Her Daughters.
 
"It’s a great success in Turkey and these results have caught the attention of many. During this market, we signed deals in four new territories, which is an excellent number. We are sure the drama will travel around the world,” Ahmet Ziyalar, COO of Inter Medya, said to ttvnews.
 
In addition, Inter Medya’s format Money Monster was chosen by The Wit among the standout contents in its Fresh TV Formats conference.
 
Meanwhile, Calinos closed deals in the Middle East, while Kanal D premiered its new international co-productions division at the market.
 
Spain was another region that made headlines in Cannes, with the deal closed between Imagina International Sales and the BBC to develop the British version of the successful series, Vis a vis.
 
Moreover, Spanish series La Zona by Movistar+, which had its international screening this Monday, was acquired in Latin America while Telefonica and also sold to Poland. Beta Film also distributes Spanish series Velvet Colección, Fariña and Tiempos de Guerra. 
 
Movistar’s other series, La Peste, distributed by Sky Vision, was another standout title at the market, along with Britannia, also from Sky Vision.
 
Armoza Formats, as always, also made headlines during these four days, announcing the launch of two new reality shows and the growth of The Final Four, the format presented just six months ago, that’s already been adapted in 15 countries.
 
Lastly, in terms of formats, Lost in Translation by Talpa Media was another highlight at Mipcom, a “global” show in which 12 strangers from different countries will be “abandoned” in an island. In order to win, the must collaborate in the construction of a boat that allows them to escape. The problem is, they will all speak different languages.
 

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