Rodrigo Ros - 29/05/2015

Miptv Ends with the Promise to Reinvent Itself

This Thursday marked the end of the least attended Miptv in the last few years and Reed Midem already announced changes for 2019. All the details, up next.

*By Gonzalo Larrea and Rodrigo Ros, from Cannes, France
The absence of companies like BBC Studios, Endemol Shine and FOX Networks Group were an indication that something was happening with Miptv, and the first day only confirmed it.
The 2019 edition of the event in Cannes had the lowest number of attendees in recent years, both in terms of exhibitors and visitors. And Reed Midem got the message.
So much so that on Monday, the company offered a press conference where it acknowledged the decrease in attendance and announced changes for the year ahead.
“Feedback let us know two important things. On the one hand, content development is key for buyers and is central for the growth of Miptv. On the other, both exhibitors and attendees need flexible solutions to satisfy their needs,” said Laurine Garaude, director, TV Division at Reed Midem. 
Garaude also announced the appointment of Lucy Smith as deputy director of the Television division, who said that the idea is to create a new format for Miptv and reimagine the exhibition experience.
Although they have not yet detailed what they will do (a formal announcement is expected for June), some of the ideas have already begun to transcend. As ttvnews could gather, the strongest scenarios so far involve moving all stands inside the Palais and, of possible, on the same floor.
There is also talk of reducing the market to three days, and there are even rumors of a possible change of city (Barcelona maybe), although Reed Midem dismissed them.
In addition, more flexible conditions will be offered to exhibitors, who will no longer be obliged to sign the same spaces for Miptv and Mipcom, a condition that is supposed to disappear.
Spain Still on Top
As for the market, one of the great confirmations of these four days was that the demand for Spanish content remains strong, something that was demonstrated both by the number of agreements announced and by the awards received.
On Sunday, black comedy Dangerous Moms, produced by Mediaset Spain and Producciones Mandarina, and distributed by the new Mediterraneo Audiovisual, won the Coup de Cœur Award of the MIPDrama Buyers Summit; and on Wednesday night came the award for Perfect Life, by Movistar + and distributed by Beta Film, at Canneseries.
In addition, The Wit Fresh TV highlighted several Spanish productions in both fiction and formats, such as the Toy Boy series (Atresmedia) and Dangerous Moms (Mediterranean), and the formats La mejor canción nunca cantada (Gestmusic), Masters of Renovation (Shine Iberia) and Adivina qué hago esta noche (Fremantle and Mediaset Spain).
"It’s been a couple of years in which, as a result of several Spanish productions’ success and that it was discovered that Spanish stories can be understood very well in any country in the world, we are receiving more interest in our productions, and that is helping us in the international sale of these series," said María Jesús Pérez, Director of International Sales at RTVE.
In terms of deals, Imagina International Sales, for instance, announced sales for Side Games in Venezuela, Greece and Eastern Europe, and for Vis a vis, Nit y dia and Pulsaciones to Belgium, which are added to that of Vis a vis in Japan.
There was also interest in Atresmedia series from Asia, with a deal for its series with a major OTT in the region; while TVE confirmed the sale of Acacias 38 to Canal 13 in Chile.
Latin America, a Land of Co-Production
From Latin America the most notable trend in the market was the confirmation that the region is becoming more appealing in terms of international co-productions.
For instance, Viacom presented To Catch a Thief (co-produced with Spain) and Gaumont El presidente, the series they’re preparing for Amazon Prime Video with Fabula in Chile and Kapow in Argentina.
And now Turkey has revamped its interest in co-producing content with the region, with plans already becoming a reality for many.
For instance, Madd Entertainment confirmed to ttvnews that they’re preparing not one, but two co-productions in the region.
“We are about to announce a co-production with an international studio and another one with a broadcast TV network in Latin America,” said Ateş Ince, Managing Director of Madd. “One will be done in Colombia and one in Mexico,” he added.
Inter Medya and Calinos Entertainment also revealed similar plans.
And in terms of deals, Viacom was one of the most active companies at the market with the sale of its Love After Love format to Portugal and Educating Nina to Greece.
In addition, Mega Global Entertainment sold Volverias con tu ex? to Endemol and TVI in Portugal; and Dori Media sold Power Couple to Televisa in Mexico, while revealing plans of a potential new hub in Colombia.
Lastly, The Wit also highlighted several titles from the region, including Land of Passion and Revenge, Betty in NY, Aruanas and the 5 Steps and Help format by Kuarzo and Azteca; while Globo won an International Kids Emmy for Young Hearts.

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