Presenting a robust content marketplace, top-level studio screenings and business-focused conference sessions, Natpe Budapest International will take place at the InterContinental Hotel from this Monday, June 25th through the 28th.
Recently renamed from its original name Natpe Budapest, the new brand reflects the Global TV Market and Conference’s extended focus beyond CEE to the EMEA and worldwide content business.
"What's happening this year is we've expanded for Natpe to be truly international. So it's not only focused on the CEE, which is still the main focus of the show, but now it's really becoming an international event," JP Bommel, president and CEO of Natpe, said to ttvnews.
The event is set to welcome over 400 buyers, as well as 130 exhibiting companies from 30 countries and 280 buying companies from 55 countries, being its most diverse group of attendees to date.
"Participants coming from Turkey, the Middle East and North Africa, which is a very strong, emerging market, will have an opportunity to come to Budapest, to experience new content from US studios through our screenings, as well as other regions. We are a global show," he said.
"CEE is burgeoning with innovation and vibrancy, but as the world becomes a smaller place, we need to capitalize on the wider, growing talent pool present in the EMEA region," he added.
Conferences and Sessions
Reflective of the change, its annual Pitch & Play Live! event, co-hosted with CEETV, the leading media platform for regional TV intelligence, will extend its entry criteria to include innovative independent producers from the wider EMEA region.
Now in its third year, the event will take place on Wednesday at 4:00pm, hosted by JP Bommel, and will once again showcase and recognize original format ideas with international potential.
From all entries, up to ten titles will be selected and reviewed by an international committee of global content industry professionals, who will select three finalists, which will be presented at a dedicated session by their creators in front of a jury of highly respected TV professionals during Natpe Budapest International.
"Last year’s Pitch & Play Live! event was a huge success, with the added bonus of a significantly reduced registration fee we look forward to seeing some even more creative, culturally and geographically diverse format ideas in 2018," Bommel said.
Aside from the pitching session, Natpe will offer an array of insightful conferences and debates, starting with the Opening the Window on CEE session, to be hosted on Monday at 4:00pm.
Moderated by Clive Whittingham, News Editor at C21, the session will examine how the process of windowing content is evolving in the CEE region; what’s new, the key battles over rights and where challenges have led to success.
That session will be followed by a CEE Market Overview: Regional Breakout Hits, Trends and Data conference at 5:00pm, presented by Georgi Chakarov, President and CEO of CEETV and TVBIZZ; and moderated by Zoe Wilson, Senior Sales Executive at TRX.
The multi-level and interactive conference will provide a comprehensive look at CEE television and content, and further attendees' regional and global business acumen, including a look at the hits of the season.
On Tuesday, the day will begin with the Success in Co-Productions: Maximizing Your Regional and International Business Partnerships session, moderated by Paula Cohen McHarg, Senior Sales Manager, CEE & CIS, Africa, Middle East, Greece and Turkey at Keshet International.
The session will highlight the success stories as well as the challenges in packaging, marketing and selling programming from the CEE region internationally. From initial commissioning to final sale, the session will provide an opportunity to network and hear from those expanding regional content.
At 12:00pm, the event will offer the A World of Formats: Insights and Strategies for Global Distribution conference, moderated by Kristin Brzoznowski, Executive Editor at World Screen.
The discussion will consider the trajectory of the current format landscape, pinpointing the factors that precipitate the development and acquisition process, providing critical intelligence and invaluable takeaways.
Lastly on Tuesday at 5:00pm, FRAPA Co-Chair Jan Salling will present the FRAPA Legal Report 2017, titled Protecting and Monetizing Your Global Rights, to present an analysis of the legal protection available to the global TV community under the laws of copyright, unfair competition, passing off, breach of confidence and trade mark.
The final session will take place on Wednesday at 8:30am, when Natpe will welcome CCTV, in partnership with the "Belt and Road Media Community", who will host the event A China Showcase: A New Perspective on the Emerging Asia Region, to showcase the best from China's production.
The event will also host four major Hollywood and international studio screenings, starting with Warner Bros on Monday, CBS and NBC on Tuesday, and finally KOCCA on Wednesday.
Natpe Budapest International will also offer plenty of opportunities for networking, meetings and celebrating, through a welcome party, an opening night party and a Natpe Budapest party, along with lunches, after-hours drinks and more.