Rodrigo Ros - 29/05/2015

Rendez-Vous: French Companies Keep an Eye on LatAm

Several French companies present at the market organized by TV France International in Biarritz highlighted their intentions to grow in Latin America through development, co-production and content representation deals for LatAm titles. 

This Tuesday marked the end of the second day of the Rendez-Vous, organized by TV France International in Biarritz, to promote international sales for French content.
And as part of local companies’ need to diversify their catalog with international productions, many of them are looking to Latin America in search for development and co-production alliances, or simply representation deals to add fresh content to their lineups.
Such is the case for French producer and distributor Dandelooo, which already distributes several Latin American animations like Petit from Chile and Siesta from Argentina, while they’ve closed several distribution deals, especially for The Treehouse Stories on public networks in Mexico and Brazil.
“The important thing is to be present and learn about Latin American culture. For many European companies it’s sometimes difficult to be present and sign distribution deals, but the truth is animated and short-form content find great success in Latin America,” said Melissa Vega, in charge of the company’s international sales.
Robert Salvestrin, founder and CEO of Lucky You, said the road ahead applies to Latin America as much as the other continents.
“The first thing we do is look for finished titles. We are a distributor that works with high-quality content in terms of history and natural science. When we find a Latin American production that we care about, the first thing we must do is see if we can establish a relationship of trust,” he said.
“Then we move on to the development stage and generate deals to think about projects we can carry out with Latin American producers. Now we’re present in Brazil, where we have several projects in development,” he added.
Other companies that have been established for many years, such as PGS Entertainment, find that variety of products and production styles is key for international success.
“We will continue to push for deals like the ones we signed with Discovery Kids for Tall Tales or Monchhichi, among others, or what we did with National Geographic, for who we have the exclusive representation of The Jungle Bunch,” said Xavi Mas from PGS.
In terms of buyers, Latin American buyers in attendance searched for animated titles and documentaries above other genres.
For example, Argentina’s public TV, represented by Martin Teitelbaum, showed a “great interest for documentaries, especially some regarding the first world war to celebrate 100 years since the end of it, with new footage, sometimes colorized, with outstanding quality.”
The event ended its second day with the presentation of Philharmnia, a musical event in the Embajador Lounge of the Biarritz Casino, hosted by Lagardere Studios Distribution.

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