@todotvnews - 29/05/2015
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SportsSummitMX: Digital Transformation at the Service of Fans

Juan Pablo Pareja, General Manager of Universidad Católica de Chile Football Club, talks about his expectations regarding the historic event to be held at the World Trade Center building in Mexico City on February 20-21.



The program of #SportsSummitMX, the first content protection and innovation event entirely devoted to the sports industry, features more than 60 international speakers, among whom are some top executives from several clubs around the world.
 
"For those of us with some kind of executive role in a Latin American club, it is paramount to be at this kind of events, so as to learn from successful experiences related to sports management and the exploitation of commercial rights,” says in this regard Juan Pablo Pareja, General Manager of Universidad Católica de Chile Football Club, one of the speakers featured in the event.
 
During the Sports Summit, the exec will deliver a keynote address tackling the issue of “digital transformation at the service of fans,” in which he will describe the restructuring process the club has been embarked on over the last three years, digitally speaking, and the road ahead.
 
Digital initiatives will be a highlight of the event, as among the confirmed speakers are names like Jon Cruz, Sports Director at YouTube; Leonardo Lenz César, Sports Programming Director at Facebook for LatAm; Luan Knaya, Director of Sports Alliances at Twitter SpLatAm, and more industry experts.
 
Registration for #SportsSummitMX is open at the event’s official website.

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