Jorge Barrera, president of Uruguay's Club Atlético Peñarol, talks about the important role clube leaders have in the fight against piracy, prior to the event taking place in Mexico City’s World Trade Center on February 20-21.
We are less than two weeks away from #SportsSummitMX, the first event on content protection and innovation 100% focused on the sports industry. Football club authorities from across the world are getting ready for the occasion, which will be taking place in Mexico City’s World Trade Center. One of the highlights of the event is Jorge Barrera, president of Uruguay’s Club Atlético Peñarol.
"Piracy does not affect ethereal values; it affects real people. What society is asking for is to see those values embodied in specific people and actiones,” says Barrera.
During the Sports Summit, the president of Peñarol will be part of the panel on Latin American football clubs, where he will talk about “The role of club autorities in a context of transparency.”
"Our input as leaders is to put up a strong fight against piracy with all players involved, as it is a way to defend the heritage of the club and of the people,” he adds.
Apart from Jorge Barrera, the panel chaired by Hernán Donnari, EVP Strategist at Fox Sports South America, will feature other football authorities like Jesús Martínez Patiño, president of Pachuca Group, Juan Fernando Mejía, president of Deportivo Cali, and José Luis Higuera Barberi, president of Club Chivas.