*By Gonzalo Larrea, Pina Mezzera and Rodrigo Ros, from Cannes, France.
This Monday, October 15 in Cannes, Televisa announced the launch of Fábrica de sueños, an anthology series that currently features 12 titles, bringing back some of Televisa’s most successful telenovelas of the last decades, developed into 25-episode installments with the highest production values.
“Today we are announcing that maybe the most important project of the year for Televisa is Fábrica de sueños, the “dream factory”, which is what we called the Televisa studios in Santa Fe,” Patricio Wills, president of Televisa Studios, said to ttvnews at Mipcom 2018.
“The project is about taking classic, iconic stories by Televisa and putting them on the air in a short, 20-25 minute format with the best directors and producers in Mexican television, as well as some Americans,” he said.
“Fábrica de sueños is a different type of format, more like a series, with a high investment and a budget that’s different that normal. We’ve already chosen some of the productions we will develop,” he added.
The new production will bring back classic telenovelas like Cuna de lobos, La usurpadora, El maleficio, Rubí, Colorina, La madrastra, Los ricos también lloran, Rosa salvaje, Corona de lágrimas, Quinceañera, El privilegio de amar and Corazón salvaje.
According to Televisa, the production will also feature TV stars, producers and directors, using the most modern technology and presenting scenarios from Mexico City, New York and other important locations.
Staying true to its dramatic intensity and strong characters, but with a multiplatform approach, shorter formats and current contexts, Fábrica de sueños will bring new generations drama’s biggest hits.
“¿What’s more innovative for Televisa than taking its screen and cultural background and bringing back the icons that made it the TV of the world? We are proud of this product we are announcing,” he concluded.