@todotvnews - 29/05/2015

Whats New In LatAm This Week?

PlayGround lands in LatAm, Atresmedia kick starts a new era of fiction, Fatmagül is a hit in Spain, Money Heist among Spain's top digital titles, Turner plans to produce 12 to 15 series every year in LatAm, and more. 


PlayGround deploys local content strategy for LatAm. Davit Miró, Chief Revenue Officer at PlayGround, spoke to ttvnews about the company’s goals in the region, aimed at finding local partners to develop locally-relevant productions that appeal to young audiences.


Atresmedia kick starts a new era of Spanish fiction with 50 minute series. The company is determined to become a serious player for the international market. After launching Atresmedia Studios, it's now announcing all of its originals will have 50-minute episodes, which means a huge step forward for Spanish fiction. In Spanish broadcast TV, series usually have 70 or 80 minute episodes.


Fatmagül is a hit in Spain and jumps to Antena 3. The first Turkish drama to reach Spain is reaching another milestone. Given its great performance on themed network Nova, Atresmedia is now looking to test how audiences respond to the show on its main broadcast TV network. From July 9 Antena 3 will air small daily recaps - 5 minutes each - before Love is Forever, which airs during primetime.


Money Heist among Spain's top titles. Having ended several months ago on Antena 3 and being available now on Netflix in Spain, the Alex Pina series continues to be one of the most demanded titles in the country, along with Hulu's The Handmaid's Tale. According to Parrot Analytics, in the week of June 15 to July 1, the production ranked among the10 most demanded contents in Spain, taking the second spot on the Digital Originals list with 2,576,184 Average Demand Expressions (ADE).


Turner plans to produce 12 to 15 series every year in LatAm. Amidst an extensive search for new fiction projects, Marcelo Tamburri explains to ttvnews the company's ambitious project for original productions in Latin America in the upcoming years. "Our production focuses on quality series of between 8 and 13 episodes each," said Tamburri.

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