@todotvnews - 29/05/2015

Whats New in LatAm This Week?

Angélica Guerra named Apple‘s Head of Programming for LatAm, Canal 1 is Colombia's alternative screen, TV Azteca strikes new deals for super-series, Club de Cuervos among Mexico's most demanded shows, Discop parts ways with Dubai, and more. 


Angélica Guerra has been named Apple‘s Head of Programming for Latin America. This Friday, Apple made the surprise announcement of the executive's appointment as Director of Programming for Latin America. Guerra currently leads Sony Pictures Television's production in LatAm and US Hispanic. She will join Apple next month and report to Morgan Wandell, Director of International Creative Development.


The new version of Canal 1 comes as Colombia's alternative screen. Offering programming that's different from the other national networks, Canal 1 is solidifying its position as "the alternative screen" in Colombia, and growing its audience across all demos as a result. "Today the strategy is to counter-program," said network president Felipe Boschell.


TV Azteca strikes new deals for its super series. Known for classic love stories, the Mexican giant is now betting big on suspense series and thrillers like Missing, Two Lakes and Nothing Personal. Sales Representative Berta Orozco spoke to ttvnews about Azteca's new strategy, recent sales and future destinations. Made up of just 12 episodes, Two Lakes is at the top of the catalogue as the perfect fit for the MENA region.


Club de Cuervos among Mexico's most demanded TV shows. Netflix's Mexican original is the only Hispanic content among the country's most demanded digital series, according to Parrot Analytics. On the linear side, the only representative was Spanish series Money Heist. Club de Cuervos ranked in eighth registering 3,121,070 Average Demand Expressions.


Discop parts ways with Dubai. During the three day event held earlier this week, the organization revealed that the 2019 edition will be held in Egypt at Sharm El Sheikh, over the Red Sea. Present at the event, ttvnews offered exclusive coverage. This year's edition received more attendees than last year, closing the event with 700 participants.

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