During Discop Dubai, Aysegul Tuzun, VP Sales & Marketing at Mistco, talked to ttvnews about the company's interest in coproducing in Latin America given the high demand for Turkish content and the staggering success of its flagship dramas.
Turkish dramas have become an international powerhouse. Originally a hit in the MENA region, the productions are crossing borders and expanding all over the world, especially in Latin America, where they have been embraced with open arms by eager audiences.
"In the past MENA was the most important region for Turkish distributors, but the world is changing and Latin America has become a big territory for Turkish dramas," explained Aysegul Tuzun, VP Sales & Marketing for Mistco to ttvnews during an interview in Discop Dubai.
"And as long as Turkey continues to produce such good and strong content the demand for our titles will continue for many years," added the executive, mentioning that an important future step for Mitsco is the coproduction of content with Latin America.
"Currently we're working on licensing, but we're seeing that there is a huge demand for Turkish dramas all over the world and we're talking about coproduction with some other countries."
In fact, according to Tuzun, the company is already carrying some co-productions as part of its catalogue and has confirmed that there are several projects in a coproduction stage, which they expect to announce as soon as they are able.
Historical Dramas Take the Lead
In terms of content, Mitsco is highlighting the success of its three flagship dramas: Resurrection: Ertugrul, The Last Emperor and Prisoner of Love, all of which have worked extremely well all over the world and are poised to take over Latin America.
"Resurrection: Ertugrul is available on Netflix worldwide and we're receiving good feedback from audiences in Latin America, who are asking for new seasons. So the region has received our star show very well," said Tuzun.
"But I am also happy to announce that it will be available in Chile starting on March," confirmed the executive. "It will be a big city for us because Chile is the center of Turkish dramas and we're hoping to extend the penetration of our titles in Latin America."
The drama has already been sold in over 30 countries around the world including the Middle East, North Africa, Eastern Europe, Bangladesh and Indonesia, and will begin its Latin American journey in Chile, followed by Bolivia and US Hispanic.
"We also have another strong drama, The Last Emperor, which is airing season two on TRT and is still doing well," explained Tuzun. "In the past we closed many deals for the show and it will be available in Latin America in a very short while."
However, not everything is about historical period dramas. In fact, one of flagship shows for the company is Prisoner of Love, which Tuzun describe as "a good example of a modern drama in our library."
"This is a show that has a very basic and modern story like a Latin American telenovela, so it can work extremely well in the region but also all over the world. In fact we have already sold it to Kazakhstan, Georgia and other countries.
"The most important news is that it will be available in Nigeria in April. Africa is a new market for all of us and we will be able to enter the market with a strong title that can prove that our content is successful and universal," she concluded.