Luis Cabrera - 29/05/2015

A Second Day Filled With News

Natpe had another day of announcements, from the first fiction co-production between Sony and Claro to the new HBO Latin America division, a new Atresmedia channel, Televisa's renewed strategy and new content from Endemol Shine Boomdog.

By Sebastián Amoroso, Luis Cabrera, Carolina Mussio and Fernando Moreno, from Miami, USA.

The second day of Natpe Miami 2018 took place this Wednesday at the Fontainebleau and Eden Roc hotels in Miami Beach, with important announcements including alliances, content presentations, channel launches and more.

During the morning, Sony Pictures Television and Claro stole the spotlight by announcing their first fiction co-production. The show is comedy El Rey del Valle, which already has two confirmed seasons of 13 episodes each.

"It's our first foray into a thirteen-episode series and we're very proud of it," said Alexander Marín, EVP of Sony International Distribution for Latin America, the Caribbean and Canada.

On its end, HBO Latin America was not far behind, presenting at Natpe Miami its own international distribution company. Xavier Aristimuño, VP of Licensing for HBO Latin America, who joined the company last August will spearhead the new business unit.

The new business unit will be directly responsible for the commercialization of all content produced by the Group in Latin America.

Meanwhile, Endemol Shine Boomdog is fully stepping into the reggaeton arena. The company's agreement with Jessy Terrero covers multiple productions, starting with docuseries Under.

"It has been a great experience working with Jessy and because of that we signed a deal with him. The idea is to do more shows like Nicky Jam, with artists from the Latino urban scene together with entertainment shows", explained Alejandro Rincón, CEO of Endemol Shine Boomdog, to ttvnews.

Four Channels in Four Years

In parallel, Atresmedia International surprised the market with the launch of A3Cine, its fourth pay-tv channel in the last four years. A3Cine presents a catalog of 7,000 Spanish films in high definition - from Video Mercury Films’ catalog - and will be available from March 1 for on Latin American and US Hispanic markets.

"Atresmedia International is incorporating a fourth pan-regional channel since its launch in the region back in 2013, reaching 51 million homes in the region with its portfolio," said Mar Martínez Raposo, Director of Atresmedia International.

BBC Worldwide, meanwhile, is presenting at Natpe Miami the spectacular new series of Blue Planet, while continuing to find ideal partners to co-produce content, starting with its star franchise, Top Gear.

"We are looking for, negotiating and talking with multiple potential clients in Latin America to create a Latin American Top Gear," said David Honono, General Manager of BBC Worldwide Latin America and US Hispanic. "The best thing for us would be a pan-regional product that is shot throughout the region and with a host that’s recognized in the market."

A New Strategy

For its part, Televisa presented a new strategy in content development with a new genre: 60-episode superdramas with contemporary stories that don’t lose the classic identity of the company’s melodramas, as explained by Rosy Ocampo, VP of Content for Televisa.

Also, this new model implies opening its doors to creators and third party producers to present new and potential stories. These superdramas -in addition- are created to cater to Televisa and Univision’s screens in Mexico and the US.

"This is a very important moment because our two companies, Televisa and Univision, are now under a single guidance, which is that of Isaac Lee," said Ocampo. "This leaves us open to opportunities, because both markets together - Mexico and US Hispanic - make up a potential audience of more than 170 million Spanish speakers. That broadens our horizons in a huge way."

Michael Solomon, a Hollywood veteran, presented at Natpe Miami his new production company and global distributor: Digital Content International, with offices in Europe, Asia, Africa, US and Latin America (spearheaded by Adeline Ferro, former exec at Viacom International Media Networks Americas).

The catalog is focused on series and premium miniseries both acquired and co-produced with worldwide or regional rights, depending on the business model.

"We are very interested in expanding our business in Latin America," said Solomon. "It's a market that I know like the palm of my hand. I lived in five countries in the region and there is a lot of potential for our content, both in distribution and acquisition."

"I see that Latin American markets have not changed except for technology. The key today is premium content, but even more so the distribution model. If content is king, distribution is the emperor," said, on his end, Jonathan Blum of Cisneros Media in dialogue with ttvnews about the consolidation of Venevision in the US and the production of variety content for Hispanic audiences, including short-form content through production company Moebius Lab in partnership with Getty Images. These include specials for FIFA Russia 2018.

Natpe Miami’s second day concluded with multiple events, including cocktails organized by Claxson and BBC Worldwide, in addition to a party organized by Viacom International Media Networks Americas at the Pérez Art Museum, with an exclusive show by multi-award winning Colombian artist Juanes.

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