@todotvnews - 29/05/2015
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ttv@buyers: Co-Productions for Flexible and Risky Content

Mipcom left behind excellent reviews from buyers in attendance, who were present in Cannes searching for innovative, short-form, flexible content and, above all else, international co-productions. We offer a wrap-up of the opinions gathered at the event.



Dramas and fiction continue to be the most coveted contents in the international market, with producers from all regions investing in premium drama, something highly valued by buyers present at Mipcom 2017.
 
Co-productions are the go-to model for the industry today and in terms of which contents are being looked for, buyers value flexible, original ideas, that can adapt to multiple platforms.
 
Dramas’ popularity doesn’t mean formats are left behind, with buyers also looking for short-form formats that invite audience interaction.
 

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