Created to teach babies the fundamentals of counting 1-10 and problem-solving, the show will make its debut on the First Media network, along with new plush toys designed after its main characters, Push, Carry, and Lift.
First Media’s BabyFirst announced new counting formats will be added to its slate of educational shows for babies.
Premiering Monday July 15th on BabyFirst’s television channel is 1,2,3 Race, which teaches babies the fundamentals of counting 1-10 and problem-solving with the help of three vehicle-friends -Push, Carry, and Lift-, who love to race and count.
In each episode, the three characters work together to find solutions to problems encountered on the racetrack, while counting. The series also educates babies on social skills and models friendship.
To accompany the series, BabyFirst has also released a new Counting Song and will release three new plush Push, Carry and Lift toys sold online at shop.babyfirsttv.com, to be made available in late Summer 2019.
1,2,3 Race is also adapted into Spanish-language and being released in the Latin American markets where BabyFirst’s channel already airs and domestically in the United States as part of Hispanic-focused bundles.
Other popular shows available in Latin America include GooGoo and GaaGaa, Harry the Bunny, Vocabularry and Color Crew.
“As with all of BabyFirst’s programming, 1,2,3 Race combines fun and visually safe content that stimulates brain development in babies while teaching them essential basics,” said Arik Kerman, BabyFirst’s EVP of Programming.
“And in our early tests, both parents and their babies loved the show. We’re excited to introduce the world to Push, Lift and Carry.”
The network also recently added educational shows for babies focused on shapes, aptly titled Shapes School. The series premiered in Spring 2019.
BabyFirst’s programming is vetted by educational experts, including BabyFirst Chief Education Officer Dr. Ben Eller, and validated by the University of Montevallo.
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