This Monday, Atresmedia presented its new original series: 45 revoluciones, which will premiere on Antena 3’s prime time on Monday, March 18.
With 13 episodes, the series will become the first original production by Atresmedia to have 50 minute episodes, inaugurating the Spanish group’s new original production strategy.
Produced by Bambú Producciones for Atresmedia, the series marks a new phase within the successful producer led by Ramon Campos and Teresa Fernández-Valdés, as explained to ttvnews by Campos during the presentation.
“45 revoluciones is born from reflecting upon our previous series and I believe it’s the start of a new era for Bambu’s series,” said the series’ and Bambú Producciones’ executive producer.
According to the executive, in order to stand out from other series, they haven’t used travelling or steadycam, which allowed them to get a “new, groundbreaking” visual look.
In regard to the change in the episodes’ length, Campos said it’s meant to facilitate production and focus more on the story.
“The truth is the switch to 50 minutes has been easy, because we had other experiences with Netflix and we already learned that some things were failing, like having too many characters, for instance, something that’s normal in our 70-minute series. We don’t need them anymore,” he said.
“You could almost say the series has one plot, because it’s the story of these three characters and their universes. They have their lives, but we don’t go into other plots for secondary characters. It’s the story of these three people and you follow it in each episode. This makes it easy to have 25 minutes less that we used to, when we did two episodes a week. Now 50 minutes are over very fast,” he added.
45 revoluciones stars Guiomar Puerta, Carlos Cuevas and Iván Marcos. It’s a drama set in the 60s that revolves around the birth of a record label that’s modern for its time, and the three characters who fight for their dreams in the complex music industry.
"It's the story of a record label and of three of its members: a failed producer who wants to find his way back to success, a boy who wants to be a singer and a girl who is a secretary but wants to be a music producer”, he said.
“Characters who in principle have it complicated to achieve success but work together to achieve it," summarized Campos, who clarified that although the series is about the world of music, it is not a musical series.
"And the big difference is that the songs are current songs, but adapted to the 60s. We have themes from Lady Gaga, Queen or Adele and they all sound as if they had been composed in the 60s. That is the original proposal that makes the series appeal to a younger audience," he concluded.