ATF Shapes the Future of Asian Television

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by @todotvnews the 05/12/2018
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The 19th edition of the Asia TV Forum & Market held in Singapore is now well underway with a steady attendance and buzzing market that looks to take advantage of the changing media landscape and provide opportunities for local content creators. 

The Asia TV Forum & Market is kicking off its 19th edition this Tuesday for three days of market, conferences and networking events at the Sands Expo & Convention Centre in Marina Bay Sands, Singapore.

With the goal to shape Asian television and take advantage of the changing media landscape, the event registered with a steady attendance, with more than 5,500 industry professionals representing 54 countries expected to attend, according to organizers.

The first order of business on day one seemed to be coproductions and collaborations, with deals between Japan and India, and even a Grant Scheme for Asian Film Co-Production coming from Singapore. The conversations had seem to highlight the importance of content, tying almost perfectly with the motto 'Content is King', under which the event presented the ARF Chinese Pitch.

The ATF Chinese Pitch, is the first ever Chinese pitching event in ATF for those with innovative ideas in the genres of Sci-Fi, Thriller, Myths & Legends, Horror, and Fantasy that promotes and rewards creativity, originality and innovation, and includes three distinct pitches in the traditional movie, online movie and online drama series space.

Two other popular pitch competitions – ATF Formats Pitch and ATF Animation Pitch – have returned this year as well to help broadcasters discover innovative format and animation concepts.

"The industry may have been disrupted by digital evolution in recent years resulting in massive shifts in the way content is being delivered and consumed," said Ms. Debbie Evans, President, South East Asia/Australia at Reed Exhibitions during the opening speech.

"However, what remains unchanged is the fact that content will always be king. With the rise of Asia, this is the best time for talented Asian creators to embrace opportunities from the new order of the media world," she added.

Also focusing on content were the sessions at The Content Connection, which aimed to uncover strategic opportunities in dynamic market conditions and showcase scripted and unscripted formats from the region’s powerhouses of India, South Korea, Thailand and Turkey, which was also the focus on a keynote on the success of Turkish content.

As content from Asia Pacific becomes more demanded internationally, companies arrive at the market to look for content and partners with which they can create content, highlighting creative entrepreneurship as the new engine of growth.

In addition, a new feature for the market was the first ever Country of Focus initiative, which this year shed light on content from the Philippines. The country was one of many with its own pavilion, together with China, Canada, France and Turkey, among others.

The ever growing digital ecosystem was also present with several conferences featured on new ways of consuming content and speakers from heavyweights like Amazon, Twitter, QYOU, Huawei Technologies, and Propagate Content who stressed the importance of delivering top-notch content that resonates with audiences.

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