Adriana Cisneros, CEO of Cisneros, which includes media powerhouse Cisneros Media, has joined the Board of Directors of Parrot Analytics, a leading big data analytics firm that has developed the only global, real-time, platform-agnostic TV audience demand measurement system.
The announcement was made by Parrot Analytics CEO Wared Seger.
"Over the past year or so, it has become abundantly clear to me that our conventional ways of measuring the popularity of content are vastly outdated and deficient. I made some sweeping changes within my own company to change our processes and, in so doing, became fascinated with big data analytics," said Cisneros.
"Parrot Analytics’ global demand measurement system is at the forefront of a widespread shift in our industry to more accurately gauge demand for content. This is not just the future, it’s the ‘now’ - the new standard. I’m a huge fan of their product and delighted to have been invited to join the Board of this truly groundbreaking company."
Cisneros will join Seger and Parrot Analytics Board Director Bruce Tuchman for a special presentation on audience demand measurement in the Latin American market at the Natpe Miami Marketplace and Conference in Florida on January 16, 2018.
Tuchman is an investor, advisor and Principal at Tuchman Global Ventures, and former President of AMC Global, Sundance Channel Global and MGM Worldwide Networks. NATPE is the largest U.S.-based global content association and a leader in developing international markets and conferences for the entire spectrum of the dynamic content business.
"Adriana is without a doubt one of the most knowledgeable executives in our industry, in particular the Latin American media market and Latin market in the U.S.," said Seger.
"As a Board member, she will be instrumental in helping us better address the needs of broadcasters, producers and OTT platforms throughout the region, as well as provide us with far-reaching access to media companies who can greatly benefit from our demand measurement system. We are operating at the intersection of media, technology and data science, and I’m most excited by Adriana’s intellectual firepower as we continue to guide the global industry through bleeding-edge developments."
In addition to Adriana Cisneros and Bruce Tuchman, current Parrot Analytics board members include David Bishop, a media industry strategist for David Bishop Media, Inc. and former President of Sony Pictures Entertainment and President & COO of MGM Home Entertainment; and Adam Clark, an advisor to several start-ups and one of the founders of M-Com, a global leader in mobile banking and mobile payment solutions.