Agrcio Neto Named Head of DTH for Claro TV in Brazil

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by @todotvnews the 12/01/2018
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The executive left his role as VP of Marketing for Sky in Brazil, to take over as CEO of Claro TV’s DTH unit in the country, reporting directly to the president of Claro TV, José Félix.

Sky announced Agrício Silva Neto left his role as VP of Marketing for Sky in Brazil, to take over as CEO of Claro TV’s DTH unit in the country, reporting directly to the president of Claro TV, José Félix.
 
As reported by TelaViva, Gustavo Fonseca, who was previously in charge of Sky’s Intelligence Unit, will replace Silva Neto in his Marketing role.
 
Silva Neto’s arrival at Claro TV is part of the company’s new strategy in Brazil, aimed at strengthening the satellite division as an independent unit, no longer tied to the fixed-services areas.
 
Having its own representatives will allow the DTH division to establish new rules in parallel to the rest of Claro TV’s units, hoping to reactivate the interest from clients who are very much affected by Brazil’s economic crisis.
 
Still, Claro TV continues to be the second largest DTH operator in Brazil, with close to half of Sky’s users (2.3 million versos 5.5 million).
 
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