All3Media Takes Liar to Latin America

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by @todotvnews the 12/01/2018
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Ahead of Natpe Miami, the international distributor’s new thriller has been acquired by OnDIRECTV, to air in in over 10 territories, including Argentina, Chile, Colombia, Peru and Ecuador; and by GNT in Brazil.

Independent distributor all3media international has struck two new deals in Latin America for Two Brothers Pictures’ critically-acclaimed thriller Liar ahead of Natpe Miami 2018.
 
The first, with OnDIRECTV, the exclusive pan-regional entertainment channel for DIRECTV Latin America, will see the six-part drama available in over 10 territories, including Argentina, Chile, Colombia, Peru and Ecuador. 
 
A second deal has been closed with Brazil’s leading multichannel cable and satellite TV operator, GNT. 
 
The acquisitions also see both channel’s committing to the second season of Liar, which was recently announced by ITV and Sundance AMC.
 
Following its ratings-winning UK debut on ITV during fall 2017 and its international launch at MIPCOM, the new Latin America deals join a raft of international sales for the thriller. 
 
Liar has also been acquired by TF1 (France), Seven Network (Australia), HBO (Spain, CEE and Nordics), BBC Global (Africa, Benelux and the Middle East), SquareOne Entertainment (all German-Speaking territories), TVNZ (New Zealand), SVT (Sweden), 365 Media (Iceland), DBS Satellite (Israel) and TV3 (Ireland).  
 
Starring Joanne Froggatt (Downton Abbey) and Ioan Gruffudd (Fantastic Four), and written by BAFTA- and Golden Globe-nominated producers and screenwriters Harry and Jack Williams (The Missing), Liar enjoyed wide critical acclaim following its debut on the UK’s ITV, as well as achieving an astounding overnight average audience share of more than 25% and strong catch-up figures.
 
Janel Downing, VP Sales Latin America at all3media international, said: “With these new sales in LatAm, Two Brothers’ Liar is really smashing home its multi-market appeal. The quality and topicality of this ‘he said, she said’ thriller is making it a must-have for any broadcaster of high-end drama.” 
 
“I’m also delighted to see another of our premium titles arrive on DIRECTV, following their previous acquisitions of titles such as National Treasure, Innocent and The Missing, and this new Harry and Jack Williams’ drama establishing a home in Brazil, following GNT’s air of both seasons of The Missing.”
 
From the acclaimed writers of The Missing, Liar tells the story of a night that changes the lives of Laura Nielson (Joanne Froggatt) and Andrew Earlham (Ioan Gruffudd) forever. Laura is a smart and dedicated teacher, not long out of a relationship and unsure about getting back on the dating scene. Andrew is a renowned surgeon whose son is a pupil at Laura’s school. 
 
An initial attraction leads to a date, but neither fully realises the far-reaching impact their meeting will have on each other or their families. Truth and consequences go hand in hand in a tense and gripping thriller that examines both sides of a relationship and both sides of the truth. Liar explores the devastating cost of deceit on both the couple and their friends and family, as secrets and lies are laid bare.
 
Created for ITV (UK) and SundanceTV (US) Liar has also featured at numerous international festivals, including the Cologne Conference, as well as the inaugural Tribeca TV Festival, in conjunction with SundanceTV.
 
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