Amazon Eyes Greater Investments in Mexico

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by @todotvnews the 11/07/2018
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With a series premiered and another one on the way, Amazon Prime Video’s director in Mexico revealed there will be more investment in content in the country.

Present across Latin America since the end of 2016, Amazon Prime Video began its road to original production this year in the region, with Mexico as the absolute star.
 
The country has dominated the first announcements made by Amazon’s streaming platform, with a deal with Televisa to produce original series, the premiere of Diablo Guardián as its first regional Amazon Original, the first-window acquisition of Falco and the sale by BTF Media of a series about Maradona.
 
The platform is also preparing the series Extraño Enemigo with Televisa Alterative Originals and now its director in the country is predicting more investments.
 
“I’m very excited to have Falco and we already announced the next one: Extraño enemigo, from 1968 Mexico. There’s tons of enthusiasm, base on the positive response by Mexicans towards our service, which offers a value offer with plenty of content. We will invest even more,” said Marco Nobili, director of Amazon Prime Mexico, to Mexican platform Milenio.
 
Nobili said that with 70 million websurfers -85% of which are under 45 years of age-, Mexico is “an ideal market for streaming” since it expects a consistent growth for the next 15 years.
 
To move alongside that growth, the platform will also invest in film production, with its Prime Video Direct program, through which they encourage producers and creators to reach global audiences using the platform.
 
“It represents a challenge, responsibility and enthusiasm, especially in Mexico, where last year almost 180 movies were produced and 90 made it on screen; having a streaming service allows you to take more quality content to the final client,” he said.
 
“We have many projects on the way and we will premiere them soon. We have Ernesto Contreras, who participated in Falco, and with the movie that just won an Ariel, Sueño en otro idioma, is inside the program. What better than to have the opportunity to work, to bring Mexican talent to the country and the world. It’s a privilege,” he concluded.
 
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