America Group, owner of Argentine broadcast network America TV, among other platforms in Argentina, is joining the original production craze.
The group, led by Daniel Vila, will launch its own original fiction production unit, as revealed by journalist and host, Jorge Rial, during his show Intrusos on America TV, who will lead the venture.
“With America Group we will launch a company for fiction content. We are already putting it together and I’m already working,” Rial said.
The new company is still unnamed.
In addition, the Argentine journalist said they’ve already had meetings in Miami to sign several deals for the new producer.
“This weekend I’m traveling to Miami for meetings, I’ll have three or four every day. I will look for rights to a story that has to do with a major music group in Argentina,” he revealed.
A Fiction Project Already in the Works
Rial also said the new company is already working on developing projects for a fiction block which will be part of America TV, as well as for third parties, which includes digital platforms.
“We are putting together two strong projects, I can’t say anything yet. For platforms and for America TV. We will open a fiction window in America,” he said.
“I’m very happy because we are being approached by young creators with good ideas. There are fantastic ideas floating around. There’s one already there, which will be the first production for America Contenidos, or however it’s called,” he said.
“It’s our own idea, we won’t be buying rights or anything. It’s a real story made into fiction, like if it was Pablo Escobar. The story won’t be only for Argentineans, it’s worldwide. The star is from Argentina but the essence is international”, he said.
Rial also highlighted the fact that America TV will act as a screen for the producer, unlike other renowned fiction producers like Pol-ka or Underground.