Armoza to Present Finnish Format Song of My Life at Mipcom

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by @todotvnews the 04/09/2019
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Produced by Yellow Film & TV, the new entertainment format has just finished its first season in Finland’s YLE, and will be presented by the ITV Studios-owned distributor in Cannes.

Armoza Formats, part of ITV Studios, announced the international launch of studio entertainment format, Song of my Life. 
 
The series, produced by Yellow Film & TV has just finished airing an impressive first season on Finland’s YLE, winning the slot with an impressive 32.5% share and peaks of 37%. 
 
Song of my Life is the first of Armoza’s Mipcom slate to be revealed.
 
In Song of my Life (10x60’), discover the music that has changed the lives of your favorite celebrities. 4 famous contestants will bring their one unforgettable song to the competition. The catch – no one knows whose song is whose. After each song has been performed live, the celebrities must try to uncover which of them is connected to it. 
 
As they analyze each other and the reactions to the performance, the players will do everything so as not to be exposed. And when the episode’s final notes have been played, the celebrities and the audience will learn the touching, fun and emotional stories behind each star’s song of their life.
 
Riku Riihilahti, Head of International Business at Yellow Film & TV, said: “Song of my Life has been the TV phenomenon of the season in Finland. Viewers love the feel-good factor of the format and the game itself is so catchy that people have started to play it together on their own as well as via the application. We believe that this fun and engaging element will appeal to viewers worldwide.”
 
Amos Neumann, COO of Armoza Formats, said: “Song of my Life provides a perfect content solution for broadcasters with its unique and engaging mix of genres – from the moving live musical performances to the talk-show element of getting to know celebrities in a different way, as well as the fun guessing-game with which audiences can play along, all in an increasingly important cost-effective package.” 
 
“We are happy to be working with such a strong creator of content as Yellow Film & TV to be bringing this impressive format to the market.”
 
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