Atresmedia Launches Money Heist Escape Room, it Sells Out

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by @todotvnews the 05/10/2018
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This weekend, Atresmedia is opening the doors to an Escape Room in Madrid inspired by hit series Money Heist, which has already sold 15,000 tickets in a matter of hours. 

Proving that it's not just Hollywood blockbusters and kids' shows that can capitalize licensing and marketing opportunities, Spanish company Atresmedia has successfully opened in Madrid an Escape Room inspired by hit series Money Heist.

On a 1,000m2 space at Madrid's Wizink Center, this is the largest escape room in Europe.

In addition, for its first weekend of work, the game has already sold more than 15,000 tickets, which sold out in a matter of hours.

Costing 22 euros each, Atresmedia has managed to take advantage of its very successful television show.

According to the company, the room will take people across the show's different sets, and showcase different original props from the show. It will also offer some special effects and audiovisual content.

The idea was developed and created by Atresmedia Diversificación and Fever, the Spanish start-up in which Atresmedia also has a stake. Escape Room specialist Enigma Exprés also collaborated on the project.

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