Atresmedia Studios Has Big Plans for LatAm

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by @todotvnews the 18/12/2018
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Ignacio Corrales, Head Executive at Atresmedia Studios, shares with ttvnews the company’s plans to develop and produce series in Latin America.

Since launching in late 2017, Atresmedia Studios has become a strong contender in the Spanish fiction arena. The production company’s first two projects are ready to make a splash: Little Coincidences (Pequeñas coincidencias), already released on Amazon, and the anticipated The Pier (El Embarcadero) for Movistar+.
 
Furthermore, an 8x50’ project set in 17th century Pyrenees was announced at Mipcom under the title El valle. While still under development, the series will be a worthy addition to the company’s portfolio.
 
Still, Atresmedia Studios do not lose sight of their international ambition, aiming to produce outside of Spain, expanding into the rest of Europe and Latin America.
 
Despite no official announcements have surfaced in this regard, Ignacio Corrales, Head Executive at Atresmedia Studios, assures ttvnews that the company is already working on several international projects.
 
“We are working on projects for Europe as well as for America, in both cases with international development. Atresmedia can act as a bridge between Latin American and European projects,” explains Corrales.
 
“The most important thing is to have a good story. From there we can develop the project, but the story must be natural; we cannot force stories between the two sides of the Atlantic. Or we tell a story set in Latin America and from there we take it around the world, or one that naturally goes back and forth between continents. We cannot force it,” explains the exec.
 
In that regard, Atresmedia Studios is working on different creative and business development models,  with many projects well underway, as Corrales points out: “We have things going on in Latin America, no doubt about it. We are in conversations with some of the region’s top broadcasters, with several projects in different stages.”
 
The company’s idea, he says, is that all these projects bear the quality seal of Atresmedia Studios, favoring quality over quantity.
 
“We like our seal to be noticed in our productions, and for that reason we limit the volume of projects. There is no exact amount, just as many as we can handle without compromising that signature quality.”
 
Corrales also believes the key to their expansion is having a strong corporate presence in Latin America, whether by opening an office or appointing a representative for the region. “We cannot approach the Latin American market from Spain; we definitely need to be physically present,” he says.
 
Masters of story development
 
“We specialize in development: generating projects, ideas, series, and then delivering them to the different markets. Our business model is an eclectic one; we need to be open to different opportunities.
 
We develop projects that go directly to the platforms and we also make co-productions. We make originals and co-productions. When we do co-productions, we sometimes keep the IP, as studios usually do. But sometimes that’s not possible. So it’s a hybrid business model that is being shaped by the shifting market trends. Mediators are being cut out as consumers have the power to decide what content they want. We have to be open in terms of business models if we want our content to reach the viewers.”
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