BTF Launches Female-Fronted Unit: BTF Pink Unit

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by @todotvnews the 31/05/2019
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Mexican production company BTF Media announced the creation of BTF Pink Unit, a development and production division that’s entirely fronted by Women. 

Hand in hand with modern times, and with the objective of generating more opportunities for women in production, Mexican production company BTF Media has announced the creation of BTF Pink Unit, a development and production division that’s entirely fronted by Women.

According to the company, the new unit will encourage genre equality, promoting and bringing women closer to leadership roles in the audiovisual industry.

The unit, they added, will handle the production, design, writing, development, and direction of audiovisual projects with two already underway: one in Mexico and another in Spain.

“At BTF we’ve always believed in the value of diversity. That’s why, for us, it’s a priority to continue bringing more opportunities for women within the contents offered by our industry,” explained Ivonne Vela, Communications Coordinator at BTF Media.

“The objective is to encourage equal participation amongst professionals in the industry, contributing to a more influential representation of women in the sector,” added the company.

BTF Media is renowned for its work in Hast que te conocí, El César and Selena’s Secret.

The company is also working on the highly anticipated Diego Maradona series (Sueño bendito), while also having multiple projects on different stages of development, like the show on the life of Isabel Pantoja and Juaquín Sabina, alongside Sony, or its del with Vince Gerardis (Game of Thrones) to develop and coproduce six fiction projects with a Latino outlook.

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