Bird Box Netflix‘s Biggest Original Film to Date

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by @todotvnews the 08/01/2019
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According to Nielsen, the Sandra Bullock vehicle reached an audience of 26 million viewers within its first seven days of availability in the US.

Despite Roma being the critics’ sweetheart, Netflix's biggest original film to date is none other than Bird Box.
 
On Tuesday, ratings measurement company Nielsen confirmed the ratings data the streaming service had shared on December 28. 
 
Back then, Netflix surprisingly announced that more than 45 million people had seen Bird Box within its first seven days of availability, only counting accounts in which at least 70 percent of the movie had been viewed.
 
 
Now, Nielsen is backing up Netflix’s claim with new information: in its first seven days, the film reached an US audience of 26 million subscribers, by their own measurements.
 
Together with the methodology-related differences between Netflix and Nielsen (The former dismisses the latter numbers), the biggest discrepancy between the two sets of data is that one reflects worldwide viewership and the other only applies to the US. 
 
The two companies do agree on Bird Box being Netflix’s biggest original film to date. Last year’s Bright was the previous record holder, which, although it outperformed Bird Box when it came out, it ran out of steam faster. Sandra Bullock’s movie, on the other hand, sustained the same level of performance - in fact it improved it - over time.
 
 
All Netflix originals considered, Bird Box is also the streaming service’s second most popular piece of content, only second to the release of season 2 of Stranger Things, which, according to Netflix, had an audience of 27 million viewers in its first seven days.
 
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