*By Sebastián Amoroso and Rodrigo Ros from Los Angeles, US
After formalizing its relationship with Endemol Shine North America, Mexican producer Boomdog -now Endemol Shine Boomdog- is ready to take the next step in its growing path through Mexico and US Hispanic.
“After so many years of alliance, the relationship was consolidated in December as a merge,” said Alejandro Rincón, CEO of Endemol Shine Boomdog, during the current LA Screenings. “Endemol Shine is a great partner and we are very happy to be part of the family, not formally.”
Endemol Shine Boomdog was formed as a division of Endemol Shine North, with offices in Miami and Los Angeles, as well as studios in Mexico, where the company continues to carry out multiple fictions and formats.
One of the main news is the end of production for the 13 episodes of the new biopic Nicky Jam, about the US singer. “It’s a major project, a biopic about Nicky, but unlike all the biopics that have been made, this one stars Nicky Jam himself, which makes it a unique project,” Rincón said.
“It’s an enormous production which we filmed in Mexico, New York, Puerto Rico and Medellín. It came out incredible and will go on air very soon.”
After Nicky Jam will come a biopic about Selena, based on the book by Chris Perez. “We are starting pre-production for Selena,” said Rincon. “It’s a wonderful love story that has many elements of the artist’s life. It starts from the moment they met to Selena’s tragic death.”
The series, based on the book "To Selena With Love", written by Perez, the artist’s husband, will also have 13 episodes.
On a similar road is Súbete a mi moto, the story of the popular band Menudo, which Boomdog is producing with Somos, who will handle its distribution. The project is still in the script phase.
“We have many fiction projects in the pipeline which we are still not able to announce,” said Rincon. “This year we will develop our first production in Los Angeles, but we can’t announce it yet.”
In terms of formats, Boomdog is presenting Endemol’s vast catalog in Los Angeles, which includes recent titles like All Together Now, a musical competition format which is now in its second season on the BBC; Big Bounce Battle, a physical competition based on parkour, which is so big in Germany; and Family Food FIghts, a cooking competition for the whole family.
"Family Food Fights is a very nice cooking competition, very Latin American, because it’s a family-based competition,” he said. “It’s spectacular.”
In any case, Boomdog’s goal is to find partners for production in Mexico and US Hispanic.
At the same time, the company is moving forward with projects like Master Chef Mexico, which is returning to the small screen with the same cat, but according to the CEO, “with new surprises and challenges that make it one of the greatest entertainment formats in Mexico.”
There’s also production for Chumel con Chumel Torres, now in its third season on HBO. “It’s doing very well, we are so proud of that format,” he said. “It’s a special year for Chumel because it’s an election year in Mexico and the show makes the most of it with its great political humor.”
At Univision, meanwhile, there will be the sixth season of Mira quién baila, which this time will move its studios to Mexico. “It’s a challenge moving the production site, but we want to make it a bigger show, with more surprises, and Mira quien baila is coming with so many new things this season,” he concluded.