Canal Sony revealed its ratings' numbers for its new programming in Latin America, showcasing impressive results.
In September, the network's ratings grew substantially among its main target demos, which allowed it to climb an average of 12 spots in the audience rankings for Latin America's most important markets, according to Kantar Ibope Media.
"The Latin American audience has responded extraordinarily well to our new offer this season," said Irving Plonskier, SVP of Ad Sales for Latin America and Brazil at Sony Pictures Television Networks Latin America.
In Colombia, Canal Sony's prime time audience grew in September between 83% and 100%, respectively, among men and women 18-49 and 25-49, with high and medium purchasing levels with pay TV. The network climbed 12 positions in the country's rankings (excluding kids).
In addition, the network doubled its weekly audience for both demos, making the network grow 18 positions in prime time.
The network also tripled its ratings in the month for its main targets in Peru, ranking among the top 8 non-kids' networks in the country.
Lastly in Argentina, Canal Sony corroborated the regional trend, by growing its weekly audience by 40% and 17% among men and women 18-49 and 25-49 with high and medium purchasing levels with pay TV, respectively.
In this new season, Canal Sony presented new seasons of The Voice and The X Factor, as well as new episodes of its hit series Scandal, and the premiere of Beyond, among others.
"Canal Sony's new contents provide our advertisers with the opportunity to associate their brands from the very beginning with some of the new series Sony will be premiering in the upcoming months," Plonskier said.