Colombia Also Bets on Premium TV Football

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by @todotvnews the 24/08/2017
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Jorge Perdomo, president of the First Division of Colombian Football (Dimayor), announced they're planning the launch of a premium network with Win Sports, to offer the most popular matches in Colombian football.

Following the steps taken in Argentina, where football's broadcast rights were acquired by Turner and Fox, who will offer games through premium networks, the First Division of Colombian Football (Dimayor) announced a similar plan.
 
That, at least, according to Jorge Perdomo, president of Dimayor Deportes W, who revealed a plan to do so, that would go into effect in January of next year.
 
"It's something we've been thinking about. It was an idea that came from the Dimayor and we discussed it with Win. The need to find more resources through TV," he said.
 
According to the executive, since pay TV has a 97% penetration in the country, the only way to grow is through a premium network, same as it happens in countries like the UK, Italy, Spain, France and Chile.
 
Thus, the idea is to segment the games' broadcast between two networks: a basic one, which would be the current Win Sports and would offer some games; and Win Plus or Win Premium, which would air games from teams like Millonarios, Santa Fe, América, Cali, Nacional, Medellín and Junior, the most popular in the country.
 
"We've talked with the right owners and the cable operators, and we are on the right path. The idea is for this to kick off in January," he said.
 
The TV rights' owners in the country are currently Win Sports for pay TV and RCN Television for broadcast TV. According to Perdomo, they both see the plan with good eyes. 
 
The Dimayor would have to acquire the rights from RCN, which it owns through 2021.
 
"It's not about PPV. It's a full cable network that will have the best football games in Colombia and other elements of worldwide sports. I can't say any numbers for monthly fees. That's something we're still discussing. Everyone must have their share of the pie, cable operators, Win, but the goal is for most of it to be devoted to Colombian soccer."
 
"We can't have a big team like Junior, for whom TV doesn't even account for 5% of its income, when that's not the case with other leagues," he concluded.
 
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