Daniel Burman, Content Director for Mediapro in the US, gives ttvnews his views on the industry's current trends and hints at the new projects the Spanish company is working on for Latin America.
Just a month after announcing two original productions at Mipcom in partnership with Disney and Vice, Daniel Burman, Content Director of Mediapro in the US, was present on Wednesday at MipCancun, where he spoke with ttvnews.
The executive and film director talked about the industry's current trends and the new fiction projects the company is working on for the Latin American market.
Mediapro has just announced Border Republic with Vice and Cazadores de Milagros with Disney, how has this year looked for Mediapro Group in Latin America?
It was a very busy year for Mediapro, especially in Argentina, US and Mexico, where we somewhat re-launched the company focusing on the development of more premium products. This means a bigger investment in time and development, with premium products that try to cater to this constant and voracious, but also uncertain, demand from OTT players. But it is an extraordinary time for all of us who make a living of telling stories, there cannot be a better time than this.
And what can you tell us about the partnership announced with Disney during Mipcom?
One of the most outstanding deals we announced lately was with Disney, together with BTF and Somos, who are great companions for Cazadores de Milagros, and they represent the idea that drives us: that behind every project there's a group of people that can help us learn, make us feel comfortable and make the show travel.
This particular project is an extraordinary story about extraordinary stories that focuses on beliefs, on things that escape reason, but also incorporates a very skeptical point of view.
And what about the partnership with Vice?
The first project to come from that deal is Border Republic. It's a great project with Vice and a story that takes place on the border between Mexico and the US, but for the time being we can't say anything else.
Given that both projects come from Mexico and the US, are these territories a priority for Mediapro in the region?
Each project lands and is produced in the most appropriate place from a territorial point of view, considering the production and talent. Mediapro has a very important production network in the main territories, so we have many places where our stories can land.
Was the transformation from a film director to a TV executive simple?
What we need today are executives who know about storytelling, management, timelines, marketing, distribution and money. There is a change in paradigm and those of us who have to manage audiovisual projects have to handle a lot of different concerns and not be afraid of anything. There is an enormous amount of consumption and production and we don't know where it's going. All can do is try not to be afraid and tell the stories that move us, our families and our friends.
A founding member of this dream come true, I coordinate the creation of content for all areas, backed by a young, irrationally enthusiastic team, product of their short age and legal substances.
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