Pioneers in being one of the first to anticipate how successful Turkish dramas would be in the international market, and owners of titles that have taken over TV screens around the world and especially in Latin America; Swedish distributor Eccho Rights is now going through a diversification process for its catalog, adding titles from new regions, that also have international potential.
In that regard, Spanish series El accidente is one of the company's star titles for Mipcom, to make the most of Spanish content's current popularity in the international market. Produced by Telecinco (Mediaset), with Globomedia, it's the local adaptation of the Turkish series The End, also distributed by Eccho Rights, with versions made in Belgium and Russia, and three more in the works.
With Daniel Écija as executive producer and a renowned cast led by Quim Gutiérrez (El padre de Caín) and Inma Cuesta (Águila Roja), El accidente stands as one of the most anticipated Spanish dramas of the season, already generating expectations in the international market.
And as it seeks to diversify its catalog, the company is also presenting Russian production Trotsky, about the life of the mythical revolutionary, with 10 one-hour episodes, high production values and period recreations.
"We are constantly looking for new content and we believe that nowadays, it doesn't matter where it comes from, as long as it tells universal stories that are interesting worldwide," Barbora Susterova, Sales Director for Latin America, said to ttvnews.
"Thus, we believe we are capable of selling Ukrainian, Russian or Korean content, regardless of where they come from. Turkish drama is not the only demanded content. We are also delving into co-production and Western drama, to broaden our catalog even further," she added.
In terms of Premium drama, the company has just added the highly-anticipated Swedish series Conspiracy of Silence, which will premiere in 2018 on Viaplay. It joins Ukrainian comedy Servant Of The People, whose adaptation rights have been acquired in the US, France and Greece.
Another area the company is now betting on is Korean drama, with the recent acquisition of the Kill Me Heal Me format by Pan Entertainment, which aired in Korea on MBC.
"We are very focused on Korea. We already have several Korean formats available and we'll be announcing new ones at Mipcom," Susterova said, adding she sees potential for them in Latin America.
"Out of these new contents, Korean formats are the one with the greatest potential in Latin America, mainly because of the duration. European series are usually much shorter, making it impossible to air them daily," she explained.
Interestingly enough, one of Eccho Rights' new Turkish titles is a series based on a Korean format, Tears of Heaven, for which they distribute both the adaptation rights and the Turkish version called Cennet.
"Tears of Hevean, which is the format we are adapting in Turkey, has plenty of potential in Latin America, as the Turkish version and the Korean format," she said.
"It's a drama about an architect who just graduated and starts working with her idol, a renowned female architect. Eventually she finds out her idol is her own biological mother and her admiration soon turns into a desire for revenge," she revealed. The Turkish adaptation is now being developed by Süreç Film.
Rounding up the catalog of Turkish titles, Eccho Rights is presenting the comedy New Bride, also by Süreç Film; the second season of Phi, which will reach 26 episodes; and the fourth season of Elif, with over 900 episodes; along with the Ay Yapim dramas Heart of the City, Brave and beatiful and Insder.