Confirming what The Wall Street Journal had reported earlier this month,
Facebook announced it will soon launch a TV app that will take its videos directly to the TV.
The app will work on Apple TV and Fire TV devices, and Smart TVs by Samsung.
The announcement was made by Dan Rose, Facebook's VP of Partnerships at the Hotel Ritz-Carlton in Dana Point, California, during the Code Media conference.
"We want people to be able to consume content wherever they are, whether it's on their phone, whether it's on their computer, and TV is just another screen for that," said Dan Rose.
"A lot of people when they're watching video on News Feed during the day will save it for later because they don't have time to watch that three-minute video," Rose said. "Now it's easy to go on your TV if you want to do that at night."
According to their explanation, the app will be 100% focused on video and allow users to play their friends' videos, public figures or platform they follow, and access live broadcasts on Facebook Live.
The social network will also recommend videos chosen through the users' interests.
With the launch, Facebook is opening a new battle front with YouTube and the traditional TV ecosystem, seeking to become an even greater force in the online video arena.
The app's launch comes a few days after the company welcomed former MTV, Mina Lefevre, hired by Facebook to boost the original production area.
"I've always been drawn to the idea of building something and being part of a team that helps build Facebook's original content ecosystem… that seems like a dream!" she said.
Mark Zuckerberg, CEO of Facebook, insisted during the last presentation of the company's financial results that the social network's main strategy now is "video first".
"We see a world that is video first, with video at the heart of all of our apps and services," said Mark Zuckerberg, CEO of Facebook, at the time. "Over the past six months, we've been particularly focused on Live video."