In August 2017, Facebook launched Watch in the US, the video platform devoted entirely to original mid and long-form content.
The social media network materialized its decision to face YouTube and even streaming services like Netflix, gathering its shows and original series -for which it will invest a billion dollars this year- in one place.
And now, a year later, Facebook announced the international launch of Watch. The free on-demand service will be "available everywhere" immediately, said Fidji Simo, Head of Video at the social network, on Wednesday, August 28.
"With the global launch of Watch, we are supporting publishers and creators globally in two critical areas: helping them to make money from their videos on Facebook and better understand how their content is performing," the company said in a statement.
In addition, through this new section, Facebook wants its users to have a new way of discovering great videos and interacting with friends, creators and other fans.
The global rollout is intended for the platform to gain more notoriety since, according to a recent study by The Diffusion Group
, almost half of Facebook users haven't even heard of Watch.
However, according to Simo, more than 50 million people in the US have seen content on Watch each month: "The time devoted has grown 14 times since it started in 2018."
In its first year in business, Watch has premiered many original titles
from partners like Univision, CNN, Fox, ABC, BuzzFeed, Tastemade, ATTN and Condé Nast.
In addition to Watch, Facebook announced it's expanding its Ad Breaks service, which allows editors and creators to monetize their videos.
As of August 30th, Ad Breaks will be available in the UK, Ireland, New Zealand and Australia. And as of September 21, it will reach 21 countries, including Argentina, Colombia, El Salvador, Guatemala, Spain, France and Germany.