Launched in the US exactly a year ago, Facebook Watch, Facebook’s video platform, hasn’t gotten much traction among the network’s users.
That at least, according to the latest study by The Diffusion Group, which says almost half of Facebook users have never heard of the platform. An additional 24% did know about it, but never used it.
Out of the 27% that did use the platform, 6% said they used it daily, 8% weekly, 4% twice a month and 3% just once a month. 5% said that they used it but a long time ago.
“As we first noted in 2016, prominent social platforms like Facebook are looking for ways to exploit their massive scale to sell new video services to their users, much as Amazon has done with Prime,” said Michael Greeson, president of TDG.
“Watch is a small first step in that direction, as is the US$1 billion Facebook set aside in 2018 to fund original programming to populate the service."
Maybe that’s why Facebook has been so active over the last few months in terms of sports rights, an ideal genre to increase viewership for Watch.
"Despite the slow build of Watch users, it would be remiss to underestimate Facebook's long-term potential as a large-scale video provider."
In fact, even though it decreased, the percentage represents an audience of 50 million viewers in the US and Canada alone, and 14 million active users.
The results were obtained from a poll to 1,632 Facebook users in the US.