Acquired back in August of this year
, the premiere of Fatmagul
in Spain finally has a premiere date, with Nova, Atresmedia's broadcast network specializing in telenovelas, already announcing its debut.
The promos thus far only indicate the drama will premiere "very soon" and January seems to be the most likely month for its arrival on Nova.
Fatmagul, distributed internationally by Kanal D International, will become the first Turkish drama to premiere in Spain and will do so with special dubbing, different from the one used in Latin America.
"The biggest obstacle when acquiring this series was that we wanted it to be dubbed and not subtitled, so it would sit well with our target. So we had two options: either dubbing it ourselves in Spain's Castilian, or airing it in its Latin Spanish version, same as it was in Latin America," said José Antonio Antón, director of Niche Networks at Atresmedia Televisión, to Spanish news platform, El Confidencial
"This last option is something our viewers are still not comfortable with, because it's one thing to watch a telenovela in its original language and something different watching it in a Spanish you're not used to hearing."
"And while airing it in Latin Spanish was the cheaper choice, it wasn't the right one, especially for us to test out the genre. We decided to dub it into Spain's Castilian and take on the cost. We've been negotiating a lot because our budget is limited and dubbing something with that many episodes isn't cheap, but we managed to find a solid deal with the distributor and it made sense to do it."
The executive also said the premiere of Fatmagul would be a test for Turkish dramas in Spain. If it works, Turkey would have opened up a whole new market.
"We always try to be open to other productions and distributors, as we search for products that can fit well with our viewers. We will dive into the famous Turkish telenovela genre, which has been such a phenomenon in Latin America and we don't know how it will work here. This is really a test."
"We have been studying the phenomenon for a long time and they are very well made productions, their story and narrative is new, but it has aspects of classical history that also work very well," he concluded.