Numbers in the millions are proof of Google’s mission to fight against piracy. Having the most online users in the world and the most-visited website with more than 3.5 billion daily searches, the engine became one of the most popular ways for piracy to thrive.
When users search for content, be it a series, music or a film, outside its official distribution, they do so through a Google search.
In this scenario, Google explained in its latest How Google Fights Piracy
report, that in 2017 it eliminated over 3 billion pirate websites from its platform, which infringed its copyright policy, which translates to more than 8 million a day.
In addition, it rejected more than 10 million ads for considering them suspicious and promoting links to pirate websites.
The solution came by de-indexing the sites that contain pirated content or reducing their visibility to the maximum by making them appear in the last positions of the search results. This way, the main source of income for these pages is "drowned": online advertising.
According to the report, Google reduces visibility for over 500 websites a week.
Google also granted more than 3 billion dollars to right owners that have monetized their content on YouTube through Content ID, a rights management tool they’ve invested more than 100 million dollars in.
In total, YouTube has given the music industry more than 3 billion dollars in terms of ad sales.