How Crackle Moved from OTT to SVOD

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Start Up, an original series on Crackle

by @todotvnews the 24/04/2017
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Originally launched as a free platform, the Sony Pictures Television service has found the formula for success in Latin America with its new business model, as it transformed into an ad-free SVOD, offered through pay TV operators.

The new Crackle made its debut in the second half of 2016, when Sony Pictures Television modified its online service's business model by eliminating the advertising and turning it into an SVOD users could access through their pay TV operator.
 
"We recently launched Crackle in Latin America as an SVOD service designed and available exclusively to pay TV operators in the region," said Carolina Padula, VP Acquisitions at SPT Networks LatAm.
 
The new course -Crackle first arrived in the Latin American market in 2012 as a free platform- has translated into a notable change for the company and its users, a change its partners have welcomed with open arms.
 
Crackle's new offer, as explained by Padula, is "in great demand" and in just a few months, it has already signed deals with more than 30 operators in the region, including TotalPlay in Mexico, Gigared in Argentina and Oi in Brazil, among others. 
 
"The rest of the pay TV operators that have already signed deals with Crackle will launch the service in the coming months," she added.
 
According to the executive, one of the main reasons behind the new Crackle's success is the fact that pay TV operators are drawn to the service, as an added-value platform that allows them to offer exclusive content at an excellent price.
 
Powered by its technical team, Crackle is able to adapt its offer to each operator's requirements, a flexibility that enhances its appeal in the market. The operator can choose how to integrate Crackle, either by including it in its set-top box, or as part of an internet or mobile service, while also determining the at what price and within which package.
 
In terms of content, the platform has an exclusive lineup that features original series like Preacher, StartUp, The Art of More, SuperMansion y Powers; as well as complete seasons of pay TV series like Criminal Minds, Scorpion, Code Black, NCIS, American Crime, Black-ish and others.
 
The platform also offers Hollywood feature films in HD, dubbed into Spanish and Portuguese.
 
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