The OTT platform, which will be under Disney’s control as of this year, has revealed the outstanding numbers for its SVOD and Live TV services, which have increased their subscriber base by 48%.
Hulu, an OTT service born from Disney, Fox, Comcast and WarnerMedia, is currently sitting at the top of the world.
At least according to the company, which revealed in a report published this Tuesday that its subscriber base grew by 8 million users in 2018, finishing the fiscal year with more than 25 million accounts, including on-demand and Live TV services.
This signifies an impressive 48% growth compared to last year. Thus, the OTT claims that it has now overcome all other traditional pay-tv services (cable and satellite) in the US.
However, the streamer is a long way to catching up with Netflix, its main competitor, which has 58 million users in the US alone.
Nonetheless, Hulu’s business is a lot wider than Neyflix’s. Its free ad-based version (which isn’t offered by the likes of Amazon and Netflix) has generated US$ 1.5 billion in revenues during 2018, a year-on-year growth of 45%. In addition, its advertiser base increased by 50%.
The company claims advertisers have rewarded its specific audience: the average Hulu viewer has 32 years, which broadcast TV viewers average 56 years of age.
Hulu also announces that its on-demand catalogue grew to reach 85,000 episodes during 2018, almost twice the volume offered by Netflix and Amazon, according to internal data from Hulu and Ampere.
On its end, the average tome spent by users watching content on the platform grew by 20% in the last year.
“Consumers have spoken loudly about their desire for more choice and control in their TV experience,” said Hulu CEO Randy Freer. “They are seeing the enormous benefits of streaming, they’re deciding which content and brands are most important to them, and they’re choosing Hulu,” he added.
Hulu is still owned by Disney (30%), Comcast (30%), 21st Century Fox (30%) and WarnerMedia (10%).
However, this year, the company will now be under Disney’s control with a 60% stake as it formalizes the historical acquisition of Fox. In addition, WarnerMedia, an AT&T subsidiary, is looking at selling its stake, and Disney might be the main interested party.
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