The 2018 FIFA World Cup in Russia is the most popular global TV event. Millions of viewers around the world follow their national teams and favorite stars, like Messi, Ronaldo, Neymar or Suárez.
And this World Cup has been enjoyed through multiple screens, on social media, through shared posts, videos and memes.
But in an event where online broadcasts reached more viewers than ever before, illegal streaming generated astounding viewership numbers that revealed new pirate platforms and services.
Irdeto, the Dutch company devoted to cyber-security and protecting rights of media platforms like BeIn Sports, ITV and FOX; offered numbers about the pirate broadcasts detected for Russia 2018 and which were the most-followed teams during the group phase.
Irdeto’s report detected 5,088 illegal online feeds. Of that total, 3,773 were offered through social media platforms, reaching 4.3 million viewers.
Portugal was the most-followed team with 826,660 viewers, while Brazil was the one that generated the most illegal broadcasts, reaching 582 streams.
Morocco followed with 651, then Portugal (532), Belgium (526) and the UK (523). According to Irdeto, the main social media platforms used were Facebook, Periscope, YouTube and Twitch.
“As one of the most important sporting events, inevitably the FIFA World Cup draws in the attention of international pirates, as well as legitimate viewers,” said Rory O’Connor, SVP of Cyber-Security services at Irdeto.
“Content, rights and platform owners must work together and use proactive tech services to eliminate illegal streams in real time as we move through the tournament. While these illegal viewers must assess the risks they’re exposed to and the potential threat of legal actions.”
These pirate streams, among other issues related to right protections, will be addressed at the 15th edition of the Antipiracy & Content Summit Tour 2018, to be held on August 15 in Brasilia.