Korean Format King of Mask Singer Lands in the US

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by @todotvnews the 02/08/2018
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FOX has announced its US adaptation of format King of Mask Singer, which continues to expand the footprint of Korean ideas on the international market. 

This Thursday American network FOX has announced that is gearing up for the 2019 premiere of the local adaptation of Korean format King of Mask Singer under the working title The Masked Singer.

This is a celebrity competition show hosted by Nick Cannon. In every episode, celebrities will compete with each other while wearing a mask to hide their identity.

As the show progresses, the host, guest panelists and the audience will have to guess the identity of the performer.

Originally aired by Korean network MBC, the format is internationally distributed by Endemol Shine.

Its arrival to the US is proof of the excellent momentum of Korean formats in the international market, both in entertainment and fiction.

One outstanding example in fiction is ABC's The Good Doctor, based on the Korean series of the same name.

Turkey, on its end, has found in Korea a source of inspiration for several of its dramas like Woman and Cennet, while Mexico is enjoying the success of My Husband Got a Family, based on Korean show of the same name.

In entertainment, meanwhile, we have Fantastic Duo, adapted in Spain on TVE.

The phenomenon has revolutionized the Korean industry, which went from exporting one million dollars a year in formats back in 2011 to export 50 million dollars in 2016. 

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