The first Production Summit, prior to the start of a new edition of the Independent LA Screenings, took place this Monday, May 13, at the InterContinental Hotel.
By Sebastián Amoroso and Rodrigo Ros from Los Angeles
The first edition of the Production Summit, was held this Monday, May 13, at the InterContinental Hotel in Century City, Los Angeles, prior to the start of a new edition of the Independent LA Screenings.
Steven Adams (Buffalo 8 Productions), Juliana Algañaraz (Endemol Shine Brazil), Sally Habbershaw (All3Media International), Stone Newman (pocket.watch), Alon Shtruzman (Keshet International), Fernando Szew (MarVista Entertainment), Patrick Vien (A+E Networks) and Courtney Williams (Parrot Analytics) were part of the outstanding line-up of top industry executives.
Although the Production Summit had very solid attendance numbers, they were all mostly small American producers.
At networking events, as well as keynotes and panels, the presence of Hispanic producers and distributors was outstanding, which challenges the event’s organization to develop this segment and adjust details for future editions.
The conferences and panels -as well as the Case Study by Endemol Shine Brazil- revolved around the new industry economy, the impulse global digital platforms have given to content, the new production models for original content and strategic deals as new ways to expand the business.
In dialogue with ttvnews, Fernando Szew commented on the company’s strategic alliances in Latin America with a joint venture alongside Hemisphere Media Group and Snap Media for the development of original series, as well as the development of films for the English-language market in Canada.
"At MarVista, we’re still coming in strong with production. With the explosion and demand for content we’re still very well positioned," said the executive.
On her end, Juliana Algañaraz, CEO of Endemol Shine Brazil, said that in addition to hit franchises such as MasterChef or The Wall in Brazil, the company is already developing three premium fictions -with first window rights to be confirmed -, in addition to a soap opera for beer brand Skol to be released on Facebook.
"We are working on some scripted projects; it's a new market," said Algañaraz.
"We are coming in strong with series. We will be able to announce three projects that we could produce in 2020; some with 40 episodes, others with 13 and three seasons. We have everything from biblical series to teen dramas," she said.
In addition, Ana María Barreto, Executive VP and Country Manager at FOXTelecolombia told ttvnews that the independent production company is putting together an original fiction for an OTT platform, in addition to another original series "for a big player" in the region.
"In recent months we have been working on projects with very innovative players for us as a company," said Barreto. "For example, with an OTT in Latin America and an alliance with a very important player in the industry," she added.
Meanwhile, Alejandro Leda, president of Ledafilms, announced that the long-awaited animated film Playmobil: The Movie, an independent 80 million euro budget film, will be released next August in Latin American countries.
"Playmobil took more than three years to produce. There is a lot of storyboard development, a lot of character development. In terms of independent animation, it’s really one of the best in the market," said the executive.
Gearing up for the Start of the LA Screenings 2019
Starting this Tuesday, and until Friday May 17, the event will open its doors to about 84 exhibiting companies in a new edition that will run in parallel with the screenings of some of Hollywood majors.
The calendar of activities for the indies includes: on Tuesday, May 14, a charity show by composer and actor Jencarlos Canela through an deal between Olympusat, Natpe and Project HOPE that will seek to raise funds to bring humanitarian assistance to the children of Venezuela.
On its end, on Wednesday, May 15, KOCCA (Korea Creative Content Agency) will screen K Dramas, while Globo will showcase its latest news for the international market.
On Thursday, May 16, Caracol Televisión will hold a gala to celebrate its 50th anniversary, where it will also present all its programming news, including Pescaíto, a new super-series starring Carlos Vives, who will also offer an exclusive show during the screening.
For Friday, May 17, Viacom International Studios (VIS) will carry out its traditional screening where it will announce new original productions; and then on Saturday, May 18 Telefilms will hold its screenings to present original productions in Mexico and Brazil, as well as a catalog of more than 40 films.
All these activities will take place in the Gran Salon Ballroom of the InterContinental.
As for Hollywood studios, the screenings calendar is as follows: Paramount Pictures (Thursday May 16), Viacom (Friday May 17), CBS Studios International (Saturday May 18), NBCUniversal and Lionsgate (Sunday 19) May), Warner Bros. - WarnerMedia (Monday, May 19); Walt Disney Direct to Consumer International Content Sales & Distribution (Tuesday, May 20); and Sony Pictures Television (Tuesday, May 20 - Afternoon).
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