The Voice, the Most Viewed Show of Argentina in 2018

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by @todotvnews the 04/12/2018
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The Argentinian adaptation of The Voice was the country’s most popular show in 2018 with an average share of 51.8%, according to reports by Telefe.

The Voice Argentina, the successful Argentinian adaptation of the Talpa format, opened this week the final leg of the competition as the country’s most watched TV show of the year.
 
As reported by Telefe, the talent show has an average share of 51.8% since premiering on October 1.
 
The live performances that started this week further increased the shows average, peaking at a 56.3% share.
 
The success of The Voice Argentina has extended to digital platforms. More than 1.5 million users accessed Telefe.com to watch the show, while over 300.000 used the app Mi Telefe.
 
Overall, the multiplatform audience amounted to more than 8 million views, a figure that might continue to increase since in the final stages the digital spin-off Lado V and The Voice Argentina: MTV After Hours (a special aired by MTV Argentina) will broadcast live after the main show.
 
The Voice Argentina is hosted by popular TV host Marley and features four well-known international music stars as Coaches: Ricardo Montaner, Tini, Soledad Pastorutti and Axel.
 
This is the second local adaptation of the Talpa format in Argentina after a first one in 2012.
 
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