Mediaset Spain Launches New Content Development Unit

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by @todotvnews the 08/02/2018
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The new division will see multimedia editorial management encompassed in two areas: Native Digital Content Management and Digital Television Content Management.

Ana Bueno and David Sanz are joining Mediaset Spain’s team following the creation of a new business unit, which will cover two areas: Native Digital Content Management and Digital Television Content Management.
 
The first will be run by Bueno and focus on creating an editorial offer unrelated to the product directly linked to the group's channels.
 
The second division, coordinated by Sanz, will focus on managing and growing all digital content related to the TV networks.
 
These changes are part of the company’s digital talent recruitment process began a few months ago, which has seen over 30 new employees join across different business areas, from commercial and marketing, to big data technology and content.
 
Moreover, the global digital content development business answers to the General Content Management, led by Manuel Villanueva. 
 
Prior to joining Mediaset Spain, David Sanza has been Manager of Original Production for Transmedia and Digital Ecosystem at Movistar+ and a special consultant for eSports and Gaming (Movistar+) and SVOD content (Telefonica Digital).
 
Ana Bueno joined Mediaset Spain 11 years ago, following a run at El Mundo newspaper, where she was head of the weekend section and editor in chief of the digital version.
 
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