Two of Turkey’s most notable content producers and distributors are joining forces to create one major distribution company.
Medyapim and Ay Yapim announced the creation of Madd (Medyapim Ay Yapim Drama Distribution) Entertainment, a new joint-venture which will gather all their international content distribution rights under one roof.
All new outputs from Medyapim and Ay Yapim, starting from September 2018, will be under Madd Entertainment’s portfolio.
“Madd Entertainment aims to be the single contact point for international content buyers for the best Turkish drama series and content rights available. Madd Entertainment will work to make sure Turkish drama series are distributed worldwide with diversification, correct positioning and distribution strategy,” the companies said in a statement.
Madd Entertainment will be led by renowned executive Ateş İnce as its Managing Director, and Özlem Özsümbül as Madd Entertainment’s Director of International Sales.
Ay Yapim and Medyapim together greate more than 400 hours of fresh content annually, which shapes Turkey’s prime time. Medyapim is responsible for Turkish hits like Girl Name Feriha, Mother and Woman; and Ay Yapim has created successful dramas like Endless Love, Fatmagul, Black Money Love and Ezel.
Madd Entertainment’s combined catalog will include a variety of genres and stories, including these and other classic Turkish dramas, as well as new Turkish super series such a Persona and Phi.
The new combined company will make its official debut at Mipcom 2018.