Mega Grows Past its TV Network Status

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by Sebastián Amoroso the 22/04/2019
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Patricio Hernández, CEO of Holding Mega Media, spoke to ttvnews about the multiplatform strategy for the new Chilean holding company, the undisputed leader of Chilean TV.

In 2018, Mega went from being a TV channel, to evolving into the Mega Media Holding, which holds the broadcast TV channel, five cable channels, seven websites and five radios.
 
In an interview with ttvnews, Patricio Hernández, CEO of Mega, spoke about the multiplatform strategy for the new Chilean holding company, which has its network as the market leader.
 
How was 2018 for the network?
 
It was a very positive year in terms of results. Although the volume of advertising has fallen in the industry, Mega maintained the leadership throughout the year with 33% of the annual viewership, already fulfilling five years in first place on national TV. 
 
Again we had a year of blue numbers, with 2,331 billion pesos in profits. In addition, it was the year in which we stopped being a television channel to become the Mega Media Holding, which contains the broadcast TV channel, five radios, seven websites and two cable channels. In addition, we opened the business model to provide services to other brands.
 
Finally, it was also the year in which we announced the launch of Mega Plus, our new cable channel that seeks to provide an avant-garde look with informative segments, series and spaces on lifestyle and cuisine.
 
Which shows stood out in 2018?
 
We highlight the high performance of the second season of Forgive Our Sins, the period series that paralyzed the country with a final chapter that averaged 37 points and a peak of 41, figures that are no longer common in Chilean TV.
 
Also the surprising success of Verdades ocultas, our evening telenovela, which has been broadcast for more than two years and, with a story full of twists, keeps the audience engaged with averages above 20 points every day, something unprecedented for the schedule.
 
In addition, our series Isla paraiso returned the magic to the productions of that schedule with a classic bet and full of humor, which reaches audiences over 25 points and remains one of the most watched programs every day.
 
I would also like to highlight the Turkish series Mother, which became a cultural milestone and a ratings’ phenomenon with more than 30 points in its final episode; the journalistic research programs Butterfly Effect and Covert Mission; and the series produced with state funds, Martín: El hombre y la leyenda and La cacería.
 
Forgive Our Sins
 
What’s in store for 2019 in terms of prime time?
 
This year, the prime time slot will be dominated by national series, such as crime thriller Juegos de poder, which is currently its timeslot leader. We also recently premiered the reality Resistire, our first coproduction with MTV and TV Azteca, which is becoming a major ratings success in Chile and LatAm.
 
On Fridays, we have our classic comedy show Morande con compañía in its 19th season, also a ratings leader. And on Saturdays we have our Turkish series.
 
Which original premieres will the network have this year?
 
In the upcoming months we will premiere Are you smarter than a fifth grader?, which will reinforce our prime time with a family show. In addition, our weekend afternoons will have premieres such as Secretos urbanos, and we are preparing a new news project called MegaNoticias, a multiplatform newscast that will replace Ahora Noticias.
 
And in terms of international premieres?
 
We will premiere Turkish and Brazilian series in the afternoons. The first confirmed premiere is Stiletto Vendetta on Monday, April 22, to replace Brazil Avenue. Then it will be the finale of Mar de amores, which we will replace with another Turkish series. And on weekend we will have titles from Discovery such as Kilos mortales, Red de mentiras and ¿Con quién me casé?.
 
Stiletto Vendetta
 
What do you think are the secrets to succeeding on linear TV in times of OTT?
 
Rather than programming, we believe that the key is to keep up with people. Audiences are increasingly unfaithful given the infinite supply of content they receive daily. With this data, we know that the important thing -and we have defined it as a certainty- is to generate consumption experiences that are present everywhere, at every moment and in all existing platforms, to help people choose us and stay with us. 
 
That is why in July 2019 we will launch our own OTT, where we will fulfill the maximum of programming for all audiences across the different consumer experiences. Mega stopped being a television channel. No matter where the audience is, Mega will be there with its content that’s suited to any platform and in the language that the audience wants.
 
What room do you devote to sports programming?
 
Same as in 2018, this year we will offer a complete TV coverage for different national football tournaments and local horse riding competitions.
 
 
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